GROWTH BRANDS many products . With sales slowing somewhat in America , spirits products can still flourish thanks to extra revenue generated by global purchases . Though if the White House changes hands to a president more inclined towards tariffs , that ’ s a potentially different story .

Otherwise , look for more of the same in 2024 . Premiumization should lead , followed by the trendiest innovations . Especially if the U . S . economy continues to perform better than analysts had predicted .

The post-Covid recession that so many had predicted , fueled by inflation , has so far not reared its ugly , ruinous head . Instead , inflation has cooled to moderate levels while consumers , though cautious , remain willing to spend . •

RISING STAR

WINE REVIEW DATABASE

Beverage Dynamics is pleased to offer our readers access to our WineStars mobile wine tasting notes app . WineStars is a compilation of years ’ worth of tasting notes that have been featured in the Retailer Wine Selections section of each edition of Beverage Dynamics . WineStars is an easy-to-use , searchable app , that allows you to search the tasting notes by country of origin , varietal , retail price , star rating , and vintage . We hope WineStars will help you with your own in-store tastings , merchandising , and product selection . Simply go to WINESTARSAPP . com

SEARCH BY VARIETAL , COUNTRY OF ORIGIN , BRAND NAME , PRICE POINT OR RATING . THERE ARE HUNDREDS OF REVIEWS IN THE DATABASE , WHICH IS GROWING EVERY MONTH .

Print out the tasting notes and use as a shelftalker !