DATA DRIVEN
18 % 16 % 14 % 12 % 10 % 8 % 6 % 4 % 2 % 0 %
WHAT CATEGORY’ S INCREASE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW?( TOP 5)
8.1 %
Domestic Beer
16.20 %
Craft Beer
5.4 %
16.2 %
ON-PREMISE
13.5 %
5.4 %
8.1 %
13.5 %
Vodka Whiskey Tequila Ready-to-Drink( RTD) cocktails Non-alcoholic Mocktails / beer alcohol-free
5.4 %
Other
HOW WOULD YOU CHARACTERIZE YOUR MOST RECENT QUARTERLY BEVERAGE SALES RELATIVE TO PLAN?
Below plan 25.8 %
ON-PREMISE Above plan 9.7 %
On plan 64.5 %
|
|
OFF-PREMISE |
|
|
30 %
25 %
20 %
15 %
10 %
5 %
0 %
6.5 %
Domestic Beer
|
4.3 %
Imported Beer
|
10.9 %
4.3 %
8.7 %
6.5 %
8.7 %
Craft Beer Vodka |
Whiskey Tequila |
Hard seltzers / flavored |
malt beverages |
28.3 %
Readyto-Drink( RTD) cocktails
8.7 %
THC / CBD-infused beverages
6.5 %
Other
|
OFF-PREMISE
Below plan 50 %
Above plan 10 %
On plan 40 %
|
12.% 10 % 8 % 6 % 4 % 2 % 0 %
25 % 20 % 15 % 10 % 5 % 0 %
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WHAT CATEGORY’ S DECLINE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW?( TOP 5)
11.4 %
Domestic Beer
23.3 %
8.6 % 8.6 % 8.6 %
Imported Beer
11.6 %
Source: The Beverage Information Group
Sparkling Wine
ON-PREMISE
11.4 %
14.0 %
8.6 % 8.6 %
Rose Whiskey Gin Other
OFF-PREMISE
SURVEY DATA was collected from readers of Beverage Dynamics, Cheers and Beverage Wholesaler in conducted in January 2026, as part of the quarterly Pulse surveys that track industry trend / sentiment data. Additional industry data and analysis is available— visit epgacceleration. com to find out more.
9.3 % 7.0 % 7.0 %
Domestic Beer Craft Beer Red Wine Whiskey Gin Brandy / Cognac
AT THIS TIME, HOW WOULD YOU CHARACTERIZE YOUR OUTLOOK FOR SALES FOR THE REMAINDER OF 2025?
ON-PREMISE
Likely be Below Expectations 16.1 %
Likely Meet Expectations 64.5 %
Likely Exceed Expecations 19.4 %
OFF-PREMISE
Likely be Below Expectations 37.5 %
Likely Exceed Expectations
15 %
Likely Meet Expectations 47.5 %
Spring 2026 • StateWays 7