Fetzer Vineyards ’ Bonterra brand , with a winery located in Ukiah , California , is the best-selling wine made from organic grapes .
every year . Kreston has seen enviable growth in the segment over 2016 so far this year and thinks the growing diversity and increase in imports in the mix has helped build trust in the category .
“ Yes , California still makes most of these wines , but seeing a New Zealand Sauvignon Blanc or a French Bordeaux just adds credibility ,” he says .
As a brand , the category leader Bota Box is growing seven times as fast as the total table wine category , reaching 5 million cases in annual sales in 2016 , according to Nielsen .
“ The typical Bota consumer drinks $ 10 and above retail wines ,” says Chris Indelicato , president and CEO of Delicato Family Vineyards , the makers of Bota Box . “ Boxed wine consumers are becoming increasingly sophisticated when it comes to wine and they know that Bota Box over delivers .” The brand ’ s newest product is the Bota Box Dry Rosé , launched in April at a SRP of $ 24.99 .
Back in Delaware , Kreston is keeping his eye on a newer innovation in packaging too – aluminum cans . “ For now , there ’ s more suspicion of cans ,” he says , “ but that ’ s likely to change in a similar way to what we ’ ve seen with the boxes over the last ten years . Not only do younger audiences have fewer pre-set notions about bottles and corks , but with craft brewers out there trumpeting cans as being superior to glass , I have no doubt that acceptance will come - and faster than you might think .”
“ We continue to innovate across categories , most recently with our highly aromatic Adorada Rosé and Pinot Gris , which launched in select U . S . markets at $ 18 SRP this summer .”
— RODRIGO MATURANA , VICE PRESIDENT OF MARKETING AT FETZER ’ S
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