RTD Supplier of the Year :
GROWTH BRANDS
Josh Prosecco also launched a new digital ad campaign targeting millennials to drive increased awareness .
Along with an increased investment in digital paid media , Yellow Tail Pure Bright benefitted from consistent off-premise promotions and activations this past year . In the fall , Pure Bright launched disruptive in-store creative to grab shoppers ' attention during the season , and partnered with [ cooking website ] Delish to inspire consumers with fun pairings and cocktail recipes featuring Pure Bright wines .
During the winter , the brand capitalized on the consumer trend of ' Dry January ' with the Pure Bright ' Dry-ish ' January campaign , which included national consumer sweepstakes . Pure Bright also capitalized on a new brand collaboration with IHeart Radio , which included live consumer sampling of Pure Bright at major music festivals , supported by dedicated in-store displays . Pure Bright is enjoying very high repeat purchases as a result of its delicious liquid and all this activity .
BIG : WHAT DO YOU HAVE PLANNED FOR 2024 FOR THESE WINE BRANDS ? TS : The Crossings will continue to build on the momentum the brand gained this past year , increasing investment in social media advertising and influencer collaboration . There are also plans to
Left : Josh Prosecco ran an in-store cocktail solution , developing approachable cocktail recipes to help drive display during the spring . Right : To help boost wine sales in a sluggish market , The Crossings has invested in new , eye-catching in-store display POS to reinforce the brand ’ s coastal positioning .
expand the brand ’ s coastal aerial advertising to additional key markets . The Crossings will also expand its better-for-you offering , Light Wave , to additional markets .
We will continue to support Josh Cellars Prosecco with digital media and dedicated POS displays , with an increased investment during the holidays . Josh Cellars Prosecco will also be poured at key events at music festivals across the country , as part of the larger Josh brand ’ s ongoing experiential activations . For Josh Cellars Reserve , we will continue to invest in digital and outdoor advertising focused on gifting , alongside premium display execution at retail during November and December .
Yellow Tail Pure Bright kicked off 2024 with another dedicated marketing push during January , including a return of the brand ’ s ' Dry-ish Jan ' national sweepstakes , influencer collaboration , paid media and in-store POS . Pure Bright is also expanding activation and promotion beyond January . The brand is sampling at iHeart music festivals and Club Pilates to drive awareness among consumers in the wellness space . Pure Bright is also executing an influencer campaign to showcase the brand throughout the summer season .
RTD Supplier of the Year :
CONTSTELLATION BRANDS
by KRYSTINA SKIBO
Constellation Brands has achieved significant growth during the past year , as it continues to build upon its brand portfolio . More specifically , its ready-to-drink ( RTD ) portfolio .
RTDs have taken the spotlight lately , particularly spirits-based beverages from canned Gin and Tonics and bottled Negronis to craft cocktails packaged in pouches and bags-in-abox . And Constellation Brands is home to a good chunk of them .
Austin Cocktails and Fresca Mixed , in particular , have boosted the company ’ s bottom line as of late . From 2022 to 2023 , both brands grew more than 100 %, according to The Beverage Information Group ’ s Industry Overview Handbook . Both brands also took home Rising Star Growth Brands Awards in 2024 .
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