Equip Exposition will feature fresh experiences designed to inspire, educate and energize.
Here are 12 highlights at Equip, October 21–24, Kentucky Exposition Center (KEC), Louisville, Ky:
1. Keynote: Jesse Cole — Sponsored by Kress, hear the Savannah Bananas founder share game-changing lessons.
2. Outdoor Demo Yard — Visit the 30 acres outside at the KEC, which allows for hands-on testing: drive, mow, chop, dig, trench, and more with the latest outdoor power equipment. An expanded layout means easier navigation and more equipment.
3. Expanded UTV Test Track — Be sure to check out the new UTV Corral on the South Wing Porch, and visit the ever-popular UTV Test Track, now larger and relocated to Lot B (across from the South Wing Lobby) for convenience.
4. Tree Care Arena — Sponsored by Altec, visit the new zone in Freedom Hall that features live arborist demos, bucket trucks, instruction, giveaways, and a product showcase focused on tree care.
5. Welcome Reception at Churchill Downs — Sponsored by Caterpillar, meet peers and be welcomed to Louisville at the kick-off party for Equip at the legendary home of the Kentucky Derby.
6. Pro Talk Series — Access quick-hit, TED Talk-style education sessions including a Q&A with the experts. Free for registered attendees.
7. Wednesday Night Block Party — 4th Street Live concert in downtown Louisville returns! Meet old friends and find new ones at this popular concert, featuring the Crashers. Sponsored by the Propane Education & Research Council.
8. New Product Showcase — See all the latest innovations, technology and products in one spot in the KEC West Wing.
9. Mulligan’s 5K Fun Run & Walk and Mutt Madness — Sponsored by Active Dynamics and Mulligan’s Mutt Madness, run or walk the Big Four Bridge early Wednesday morning to help raise funds for the Kentucky Humane Society (KHS). On Thursday, adopt a rescue dog from the KHS and meet CBS Lucky Dog host Brandon McMillan at Mutt Madness in the South Wing Lobby.
10. Taste Equip Reserve 42: Backyard Blend Bourbon — Louisville-brewed, and named by an attendee, Sam Meagher, owner of Sam I Am Outdoor Services, Equip’s inaugural bourbon has already won two awards: a Silver Medal from the American Distilling Institute’s 2025 competition and a triple gold award in the Major Liquor Spirit Awards’ (MLSA) competition. Get a tasting at the Louisville Tourism booth, Wednesday from 3 to 5 p.m.
11. Big & Rich with Gretchen Wilson Concert — Sponsored by Gravely and free for attendees, rock out at this Thursday night show at the Kentucky International Convention Center.
12. Creator Space — At the Echo Social Media Patio and PodRow, meet influencers and join live podcasts. Expand your vision for your business at Energize, sponsored by Exmark, or be part of a live podcast during the Morning Show at Expo, sponsored by Rehlko.
Plan your visit with the Equip Expo app, sponsored by CASE Construction Equipment, available on Apple and Google.