PERSONAL AND PROFESSIONAL DEVELOPMENT
Professional Branding : Part 1
LinkedIn : It is for sports field management professionals too !
By Erin Wolfram and Melissa Johnson
No matter the industry you are in , cultivating your personal brand and having a positive online presence are vital to your career success . Your personal brand is not only the unique combination of expertise , experience , skills and traits that make up who you are as a professional , but it is also how you portray yourself to others in person and online .
Your online image can drastically impact your career trajectory and / or people ’ s perspective of the organization for which you work . Potential employers often search job applicants online , and patrons frequently conduct an online search of venues before visiting . The information they find helps them form their first impression of you and / or your facility . Have you searched your name online recently ? If not , do it now ! Evaluate whether the information you find includes images , content or headlines that positively reflect your professional achievements . If you are unable to find any beneficial content about yourself , consider utilizing LinkedIn , a popular online platform , to help you elevate your online presence and build your personal brand . ( Note : We will discuss
26 SportsField Management | October 2021 sportsfieldmanagementonline . com