CONFERENCE PREVIEW

Palm Springs , host city for the 2025 SFMA Conference and Exhibition , is world renowned for stylish hotels , midcentury-modern architecture , great weather and stunning views . The core shopping district is on Palm Canyon Drive , which features vintage boutiques , interior design shops and unique apparel . It also has locally owned restaurants — many with beautiful outdoor dining patios .

Palm Springs offers a wide range of outdoor activities , including hiking , biking and horseback riding trails . For those reasons , Palm Springs has long been the preferred desert retreat of Hollywood royalty , presidents , wellness seekers and sunworshippers . The permanent year-round population is about 45,000 ; however , it doubles during the winter season .

Palm Springs enjoys more than 350 days of sunshine a year . You are at low risk of rain ruining your Palm Springs trip . That is because the beautiful San Jacinto mountain range , visible from anywhere in the Coachella

Valley , protects Palm Springs from the coastal weather . The desert easily lends itself to a wide range of itineraries . Some folks turn up solely to tune out , spending hours at the pool , spa or on a porch with a cocktail , mesmerized by the purple glow of dusk . Others book their days end to end with activities that start with early morning hikes and finish at a nightclub .

Below you will find a detailed list of things to see and do while in Palm Springs for the 2025 SFMA Conference . For a list of many more activities in the Palm Springs area , visit https :// visitpalmsprings . com /

CULTURAL ATTRACTIONS AGUA CALIENTE CULTURAL PLAZA The newly unveiled Agua Caliente Cultural Plaza is a vibrant cultural hub featuring the Agua Caliente Cultural Museum and The Spa at Séc-he . This state-of-the-art plaza celebrates the sacred Agua Caliente Hot Mineral Spring . It includes a Gathering Plaza , lush gardens , and

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