John Kmitta Associate Publisher / Editorial Brand Director jkmitta @ epgacceleration . com 763-383-4405

Survey says … people like surveys .

Okay , not everyone enjoys taking a survey , but most people like – and use – survey results in one format or another . Surveys , polls and ratings are all a part of our daily lives . Reviews help direct us to the best hotel or the tastiest cheeseburger . Ratings tell us how many people liked a particular movie . News / political polls show us what others think of topical issues . Or sometimes we just want to see if we can guess the top answer on Family Feud .

Data acquisition , surveys , polls and rating systems are important in all walks of life . They give us a view of the consensus , and also let us compare what we think with the feedback of others . Surveys also help businesses and services find out what they are doing well – and identify areas they could improve .

As a media and information company , surveys are a vital part of what we do . In fact , an entire division of our company is devoted to data , insights and analytics ( visit https :// epgspecialtyinformation . com /). Surveys help us to not only monitor industry trends , buying habits and readership preferences , but also to gather feedback on a variety of topics .

In this issue of SportsField Management magazine , we share the results of some recent reader surveys we conducted ( see article on page 26 ). The responses provide a snapshot of our reader base , buying

habits and upcoming projects . Comparing this year ’ s results to those of similar past surveys also helps us draw some conclusions about trends over time .

While the results outlined on page 26 don ’ t delve into readership trends , we also conducted surveys to get a feel for how our audience gets their information and the types of information our readers seek .

The highest percentage of respondents ( 74 %) indicated that they seek out information and articles tied to field science and maintenance , as well as content regarding turfgrass research ( also at 74 %), followed closely by equipment / product information ( 73 %). Also receiving majority votes were articles on irrigation and drainage ( 62 %), field construction ( 61 %), pest and disease management ( 58 %) and facilities operations ( 55 %).

These results – and these types of surveys – help us to better tailor our magazine and digital content to the topics and information you need . We are extremely thankful for all those who participate in our surveys on a regular basis – your feedback is essential to what we do . And thank you to everyone who took the time to provide additional comments and constructive feedback about the magazine and the job we are doing .

If you would like to be included in future surveys , please contact me at jkmitta @ epgacceleration . com . SFM

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SportsField Management | May 2023 sportsfieldmanagementonline . com