SportsField Management June 2023 | Page 40

EQUIPMENT AND TECHNOLOGY FOCUS
The UTV market is much broader than just the historical ATV players , with more utility-focused companies offering work / sport UTVs . John Deere once sold ATVs that were manufactured for the company by Can-Am ; it stopped selling those vehicles in 2006 and continues to market an increasingly broad range of Gator UTVs . Manufacturers including CF Moto , HiSun , American Landmaster , Kubota , Kioti and more serve power-equipment retailers with utility vehicles .
UTV manufacturers are offering an increasing number of vehicles at a range of price points and packages . As varied as these vehicles are , they seem to be moving in the same direction , and that is toward versatility for both work and play . Let ’ s look at some specific trends in the UTV arena today .
ELECTRIFICATION The power shift is not coming ; it ’ s already here . Electric UTVs are real and can offer advantages for users . While Polaris gained a lot of media attention when it introduced the Ranger Kinetic UTV in 2022 , the first production run was limited and interested shoppers nationwide continue to wait for units to hit dealerships .
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