SAFETY AND SECURITY
threat identification and patron verification . These sensors are able to detect unique properties for each type of item , and the AI and machine learning engines are able to correlate the data to accurately categorize the item ( or items ) carried by an individual .
Powered by intelligent video surveillance , AI-driven solutions allow venues to move beyond metal detectors , stop-and-frisk techniques , and ticket scanning processes to provide a more secure , frictionless and flexible entrance experience . These technologies leverage sophisticated sensors , powerful big data analysis , and real-time risk assessments to provide actionable intelligence to in-person professionals .
At the same time , digital transformation provides a wealth of data that can support a variety of security and operational outcomes . Like online retailers who know about their customers when they return to shop , datadriven insights can radically change how we experience an event — including managing facility traffic , parking lines , patron screening , ticket verification , alcohol purchases , merchandise arrangements , and more .
For example , in 2021 , the New York Mets began investigating facial recognition software and AI to authenticate season ticket holders , streamlining many processes — ticket verification , user verification and more . This year , more facial recognition applications are finding use to identify good actors and bad actors in stadiums , arenas , schools and workplaces , a burgeoning trend with implications for everything from expansive stadiums to local sporting events . As the technology becomes more affordable , accessible and effective , managing facility traffic will become more tech-centric and automated than ever before .
BENEFITS OF MAKING SECURITY MORE DIGITAL Digital transformation can provide several benefits in security , including :
Enhanced experience and better data . Digital technologies and screens can provide more information on patrons , allowing for a more personalized and streamlined security experience . This can reduce wait times and improve the overall experience for fans .
Customization for specific events . With digital transformation , security measures can be customized for specific events and types of patrons . For example , security measures may differ based on the type of event , the number of attendees , and the requisite crowd-control measures to ensure everyone has a safe , enjoyable experience . Similarly , different attendees — from the longtime VIP suite holder to the new patron — can be identified and provided with a unique and customized experience .
Improved threat detection . Digital transformation can help improve threat detection capabilities by utilizing innovative technologies such as AI , enabling faster and more effective identification of potential risks . This can reduce the likelihood of mass casualty events and enhance overall safety .
The post-pandemic era has presented new challenges in ensuring stadium security and enhancing the patron experience . However , embracing digital transformation has become the key to overcoming these obstacles .
Advanced technologies can enhance data gathering and fan experiences while bolstering security . Innovations such as AI-driven weapons detection and threat identification systems , as well as facial recognition for ticket verification or banned patron identification , can provide a more secure and frictionless entrance experience .
Furthermore , data-driven insights can improve operational outcomes , such as managing traffic flows , managing customer experiences , and optimizing resources . Thus , the digital transformation of security can create safer , more enjoyable environments for attendees , boosting the long-term viability of in-person events . SFM
All photos provided by Xtract One Technologies
Peter Evans serves as CEO of Xtract One Technologies , a technology-driven threat-detection and security solution leveraging AI to provide seamless and secure patron access control experiences . Evans has more than 25 years of experience leading organizations ’ digital transformation and innovation activities for customers in high-growth technology businesses . sportsfieldmanagementonline . com June 2023 | SportsField Management
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