PROFILE
“ The chance to help advance the profession, grow membership and expand our influence was an opportunity I couldn’ t pass up.”
BECOMING SFMA CEO Now Sliefert brings a strategic mindset and a people-first approach to the role of SFMA CEO.
“ I’ m passionate about building strong cultures, aligning teams around shared goals, and creating systems that drive sustainable growth,” she said.“ My background in communications and brand strategy also enables me to amplify the voice of the association and advocate for our members in ways that resonate beyond our industry. I’ m highly collaborative and believe in the power of partnerships to unlock new opportunities for our profession.”
Sliefert added that she mirrors the passion of SFMA members; and although she is not a practitioner, she has afforded them respect and earned their respect in return.
“ They know I don ' t know how to grow grass, but I know that there is a craft and a science behind it,” she said.“ I am trying to do everything I can to make sure their voice is heard, no matter the audience. I bring that strategic thinking to the table, and a passion to elevate and gain more respect for the sports field management profession.”
Sliefert was drawn to the role of SFMA CEO by the opportunity to serve a profession she cares deeply about, and to lead an organization that has the potential to shape the future of sports field management.
“ I see the incredible impact our members make in communities every day— from youth leagues to professional stadiums— and I’ m inspired by the dedication and expertise they bring,” she said.“ The chance to help advance the profession, grow membership and expand our influence was an opportunity I couldn’ t pass up.”
According to Sliefert, the interview process for the role of SFMA CEO was thorough, engaging and affirming; and it involved multiple conversations with SFMA’ s leadership, including board members and key stakeholders.
“ What stood out to me was how thoughtful and committed everyone was to the future of the association,” she said.“ It wasn’ t just about finding the right person— it was about finding the right partner to help move the mission forward. That mutual alignment made the process both challenging and energizing.”
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