PROFILE
SFMA CEO Paula Sliefert
brings industry knowledge and connections to leadership role
By John Kmitta
Photo by Mark Skalny. All other photos courtesy of Paula Sliefert.
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My vision is for SFMA to be the go-to resource and voice for all things related to sports field management— recognized nationally for our leadership, our commitment to safety and sustainability, and our support of professionals at every career stage,” said new SFMA CEO Paula Sliefert.“ I want us to be an inclusive, future-focused association that not only meets the needs of today’ s members but also sets the standard for tomorrow’ s field managers.”
In selecting Sliefert as its CEO, SFMA chose a leader with whom it is familiar, and one who is familiar with SFMA, the sports field management industry, and the broader green industry overall.
“ Paula comes to us with a strong background in the sports field industry, a passion for member service, and a deep respect for the work that field managers do every day,” stated SFMA President Adam Thoms, Ph. D.
Sliefert’ s impact on SFMA and the sports field management profession was recognized earlier this year when she was honored as the recipient of the Harry Gill Award, SFMA’ s highest honor.
As an industry veteran who spent 17 years at The Toro Company, Sliefert brings to the role of CEO vast knowledge of SFMA and the industry.
“ My involvement with the turfgrass industry has spanned nearly two decades,” said Sliefert.“ I ' ve worked closely with sports field managers, suppliers and allied organizations— building relationships and supporting initiatives that elevate the profession.”
Sliefert’ s roles in the industry have ranged from developing educational programming to launching industrywide campaigns and partnering on workforce development strategies. She has also collaborated with many SFMA members through committees, board engagement and national events.
18 SportsField Management | July 2025 sportsfieldmanagementonline. com