John Kmitta Associate Publisher / Editorial Brand Director jkmitta @ epgmediallc . com 763-383-4405

July is Smart Irrigation Month .

This annual , month-long initiative from the Irrigation Association ( IA ) is an opportunity for the irrigation industry to promote the importance and value of smart irrigation practices .

According to IA , the irrigation industry has been able to find solutions to weather and overcome the obstacles of the past year , and Smart Irrigation Month celebrates the solutions that irrigation professionals bring society through best practices and efficient technologies .

The 2021 theme for Smart

Irrigation Month is “ Smart irrigation . Sustainable solutions .” Throughout the month of July , the IA and its members are promoting how smart irrigation practices and technologies are providing solutions to today ’ s and tomorrow ’ s challenges .

Irrigation professionals are encouraged to wear blue on July 6 to raise awareness about smart irrigation , as well as the practices and technologies to apply water to landscapes and turfgrass . Participants are encouraged to share photos of themselves wearing blue on social media using the hashtag # SmartIrrigationMonth .

“ With the challenges our industry faced over the past year with the COVID-19 pandemic , we are proud to be able to celebrate our industry through Smart Irrigation Month this year ,” said IA CEO Deborah Hamlin , CAE , FASAE . “ Smart Irrigation Month is our opportunity to highlight the value and importance of efficient irrigation .”

According to IA , Smart Irrigation Month is the showcase month for the irrigation industry and the public to recognize and promote the benefits associated with smart and efficient irrigation .

The IA offers numerous resources and tips for engaging the media and the public , and for use on social media . Visit www . smartirrigationmonth . org for these resources and more information . SFM

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SportsField Management | July 2021 sportsfieldmanagementonline . com