INNOVATIONS freeze sensors included . The addition of the freeze sensor was only implemented in Wireless Rain-Cliks . Wired Rain-Clik models have not been updated , and Hunter continues to offer the wired rain / freeze sensor ( model : RFC ).
Barenbrug launches two-brand strategy to streamline product offerings
Barenbrug products . Barenbrug will continue to promote its Yellow Bag at the end-user level to further increase demand for its products from its nationwide distribution network . Barenbrug stated that it is dedicated to providing innovative technologies and solutions to meet the needs of end users and will continue to work toward that goal .
The Jacklin brand , on the other hand , will be focused primarily on selling bestin-class varieties and top NTEP performers to enhance Barenbrug ’ s wide network of distributor-owned brands across North America . The Jacklin brand will offer a comprehensive range of species , including , but not limited to , Kentucky bluegrass , perennial ryegrass , tall fescue , fine fescue , and bermudagrass .
“ Our new two-brand strategy is a response to changing customer needs and market trends ,” said Andrew Crawford , director of marketing and brand management . “ By separating our products into two distinct brands , we can better serve our customers and ensure that our products are reaching their intended markets .”
This new strategy has been welcomed by leaders in the industry , who see it as a way to improve the efficiency and effectiveness of Barenbrug ’ s operations .
“ By focusing on end-users and distributors separately , Barenbrug can better understand and meet the needs of these two distinct customer groups ,” said Bo Lacy , VP of operations . “ At the end of the day , this is a move that will greatly benefit both our distributors and those who use our grass seed .”
Barenbrug USA launched a new , two-brand strategy to streamline its product offerings and better serve its customers . Barenbrug now offers its products under two separate brands – Barenbrug and Jacklin .
“ In the two years since we have acquired the Jacklin brand , we have taken time to assess the market , germplasm , and brand positioning to make sure we deliver both value and innovation to our customers ,” said James Schneider , president and CEO . “ As a result , we have added bluegrass cleaning facilities , started a bluegrass breeding program as well as refreshed and revitalized the Jacklin brand , it ’ s truly exciting to launch the culmination of these efforts in this two-brand strategy . All with the simple goal of making focused investments that help you be more profitable .”
According to Barenbrug , the Barenbrug brand will continue to be solutions driven with new offerings specifically formulated to solve the needs of everyone who uses
sportsfieldmanagementonline . com April 2023 | SportsField Management
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