HOLESHOTS
▶ Race Teams
Sign Drivers Arctic Cat signed three drivers. Up-and-comer Jesse Hallstrom will team with veteran racer Zach Herfindahl in the Team Arctic hauler in the Pro classes on the Cor PowerSports cross-country race circuit, while Derek Kloety returns to chase the Semi-Pro titles. Each will compete on Catalyst chassis-based ZR 600 R-XC models.
Arctic Cat Adds Depth
Arctic Cat continues to build its executive and support teams with new additions to its executive team.
John Prusak, long-time editor of this magazine, takes a role on Cat’ s marketing team as its marketing communications manager.“ John brings a strong background, great work ethic and a different point of view,” Cory Maus, director of marketing, says.“ His knowledge dives into different facets of the industry which only strengthens our ability to offer the best possible products on the market to our consumers.”
Tony Henningson, a powersports veteran, joins the company as its chief financial officer. Henningson built his financial acumen at Polaris, Genmar and KTM. He is a native Minnesotan and a lifelong snowmobiler.“ Tony brings a wealth Tony Henningson of valuable experience from multiple segments including powersports, banking, manufacturing and more,” says Brad Darling, president and CEO.“ His broad base of knowledge combined with his rider-driven enthusiasm for powersports makes him a solid fit and a valuable asset to our team.”
The fleet of district sales managers now includes Brock Fischer( Texas and Oklahoma); Tracy Burkhart( Minnesota, North and South Dakota); Tim Miller( Pennsylvania, New York, New Jersey and Connecticut); Kelly Rees( Kentucky, Virginia, West Virginia and the District of Columbia); and Mark Mackin( New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland / Labrador). District sales managers support dealers, sign new partners and provide hands-on support to the network in their local markets.
Snowmobile Scholars
Smart snowmobilers can apply for a college scholarship, courtesy of the American
Council of Snowmobile Associations. Eligible applicants are either high school seniors or those currently enrolled full-time in college or a trade school. Applicants must answer this question: How does snowmobiling impact your local community? Things to consider: Does it affect school funding, local businesses, economic impact in your community? If so, how?
Essays will be judged on depth of content, clarity, organization and persuasiveness. Applications are due by February 1, and the recipient will be selected by April 15. The winner will be publicly announced at the International Snowmobile Congress( ISC) in Omaha, Nebraska, in June.
▶ Safety First
Promote safe riding during International Snowmobile Safety Week, January 10-18. Clubs can download an action manual from www. snowmobile. org
▶ See You There
The American Council of Snowmobile Associations will host two group rides for all-comers. The trail ride will take place from January 28 to February 1 in Watersmeet, Michigan, and base out of the Northern Waters Casino. The mountain ride will take place in West Yellowstone, Montana, from February 18 to 23, based out of the Holiday Inn. See www. snowmobilers. org for details.
▶ Polaris 3Q Sales
Up 7 % Polaris’ third quarter 2025 sales increased by 7 % to $ 1.8 billion, thanks to strong off-road vehicle performance( of which snowmobiles are a part), a favorable mix of higher-value models and improved retail demand. The sale of Indian Motorcycles to a private equity firm, expected to close in the first quarter of 2026,“ allows us to focus on our most promising businesses in ORV, Snow, Marine and Slingshot,” Polaris CEO Michale Speetzen says. The company is also working to mitigate the estimated 2025 tariff impact of $ 130 million to $ 140 million.
6 / JANUARY 2026 / SNOWGOER. COM