racing, making their presence felt in USSA modified classes and elsewhere. One team was sponsored by Carling Black Label beer.
Time’ s Up
More than 1,000 Speedway sleds were built over three years of production, with few significant changes from year to year other than adding the small-bore engines. The’ 73s and’ 74s were distinguished by a black anti-glare panel atop a reverse hood scoop, safety reflectors at the back ends of the front bumper and the Blue Max name superimposed on the flag decals on the sides of the hood.
The 1973 Arab oil embargo that turned the motorsports world on its head plus the emergence of competitive very high-performance machines including some with liquid cooling were both significant obstacles to Speedway snowmobile sales. The company failed early in 1974.
The remaining assets were sold to the Fox Corporation of Janesville, Wisconsin. But any of the rare“ blue Ferrari” sleds still attracts outsized attention at vintage shows to this day.
FEBRUARY 2026 / SNOWGOER. COM / 13