December 2024 • Volume 27 , Number 12
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
A closer look at Aftermarket Data ; Dealers ‘ Connect ’ in C-Bus
100 %
PERCENT OEM VS . AFTERMARKET COMBINED
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
30 % |
42 % |
25 % |
22 % |
35 % |
33 % |
28 % |
70 % |
58 % |
75 % |
78 % |
65 % |
67 % |
72 % |
Northeast |
Northwest |
South |
Midwest |
West |
California |
Combined |
OEM |
Aftermarket |
Source : Lightspeed
28
Lightspeed provided us with exclusive data on the aftermarket and distribution channels .
20
At 25 , Dia Matteson purchased three Harley-Davidson stores in Alaska . She named one of her Arizona dealerships Legends Harley-Davidson to honor her father , Barry Matteson .
3NPDA chairman and founder , Bob Althoff
announced the launch of Powersports World TV in Columbus .
Max Materne joins PSB Accelerate Conference speaker lineup
See page 20