24 • September 2025 • Powersports Business

You might know Cody Garbrandt from the Ultimate Fighting Championship, but outside the Octagon, it’ s the roar of a motorcycle engine that keeps him grounded.

Garbrandt, who won the UFC Bantamweight Championship in 2016, says ridding offers him a rare sense of freedom and focus— a side of him that fans rarely see, but one that fuels the fighter in unexpected ways.

Participating in Indian Motorcycle’ s Forged custom build program, Garbrandt was the recipient of an all-new, custom 2025 Indian Chieftain PowerPlus— built and designed by renowned custom bike builder Satya Kraus of Kraus Moto. Kraus designed Garbrandt’ s bike to mirror his personality: aggressive, fearless, and always pushing the limit.

“ My riding style is kind of like my fighting style,” says Garbrandt.“ Everything I do in life is to the redline— pushing it to the barrier.”

“ This bike is a straight street ripper. There’ s no BS. No glossy paint. There’ s no fancy‘ this or that.’ It’ s classy, but it’ s mean and it’ s all about business,” says Kraus.

Kraus outfitted Garbrandt’ s Chieftain with BST forged carbon fiber wheels, a full Kraus KR8 inverted front end featuring

Satya Kraus, left, designed and built the custom 2025 Indian Chieftain PowerPlus for UFC fighter Cody Garbrandt.( Photos: Indian Motorcycle)

Sonic Powersports, a large powersports network with 16 dealerships in the U. S., kicked off a milestone celebration at the 85th Sturgis Motorcycle Rally by offering the limitededition 2025 Harley-Davidson Low Rider S, available at all five of its South Dakota Harley-Davidson dealerships.

The commemorative 2025 Low Rider S features an allblack design with orange pinstriping and a rally-inspired paint scheme. The special edition pays tribute to the 1991 FXDB Sturgis, originally designed by Willie Davidson. Only a handful of the 26 special edition bikes remain.

Ohlins Racing suspension. It features Kraus billet aluminum brake calipers with stock Indian rotors, and a one-off stainless steel exhaust pipe from FAB28 Industries.

A custom Saddlemen seat, stainless steel moto-style bars and risers, with the Hart Luck Kraus pull-back plate, set up Garbrandt with comfortable, aggressive ergonomics. The bike also includes Denali lights, a custom derby cover with Garbrandt’ s“ No Love”

THE FOUNDERS CLUB To mark the 85th anniversary of the rally, Sturgis Harley-Davidson is also launching the Sturgis Founders Club, a unique program honoring the first 85 riders who purchase a new Harley-Davidson motorcycle at the dealership. These members receive a custom-engraved challenge coin, exclusive patch, VIP access to the Sturgis Harley-Davidson Buyers Club, and their name engraved at the Sturgis Hall of Fame.

The custom build features BST forged carbon fiber wheels, a full Kraus KR8 inverted front end featuring Ohlins Racing suspension.

nickname, and chopped saddlebags to move the design forward and make the bike more compact and aggressive.

This build provided Kraus and his team the perfect platform to prototype a range of new aftermarket products and dial in every detail.

“ We’ re working closely with Indian and other people within the industry to make sure we have a good aftermarket product set

Only 26 2025 Low Rider S special edition bikes were made, which pays tribute to the 1991 FXDB Sturgis.( Photo: Sturgis Harley-Davidson)

for these bikes,” says Kraus.“ We know that’ s so important for this industry and that it hasn’ t been there in the past. We’ re working really hard to make sure that product line is there, and this project and this bike gave us the opportunity to do that.”

Indian Motorcycle’ s Forged program is a six-part video series highlighting three unique interpretations of the all-new 2025 Chieftain PowerPlus.

The company says the Harley-Davidson Sprint will be priced around $ 6,000 and will be available in 2026. However, U. S. dealers will get a sneak-peek of the new bike in October.( Photo: National Motorcycle Museum)

According to reports by the Milwaukee Journal Sentinel and several other news publications, Harley-Davidson is planning on the release of a smaller, more affordable, entry-level motorcycle.

The company says the Harley-Davidson Sprint will be priced around $ 6,000 and will be available in 2026. However, U. S. dealers will get a sneakpeek of the new bike in October.

Reports say the Sprint will target both domestic and international markets. It will likely be a small-capacity motorcycle, aimed at attracting new riders and growing the company’ s global footprint in the lower-displacement segment.

Harley-Davidson CEO Jochen Zeitz mentioned in a July 30 2Q conference call with investors that the Sprint has been in development since 2021.

“ Inspired by our heritage and the spirit of the iconic Harley-Davidson Sprint motorcycle, this new bike embodies boldness, irreverence, and fun, capturing the rebellious energy that defines the Harley-Davidson experience,” says Zeitz.“ This bike has been in development since 2021 … We believe this motorcycle will not only be highly accessible, but also profitable, marking a significant step forward in driving Harley-Davidson’ s future profitable growth and opening up a new path … in future years for its key markets.”

Related reports add that the new Sprint will revive a bike first introduced in 1961 under Harley’ s Aermacchi partnership, which featured a 250cc single-cylinder engine. This bike evolved into the Sprint 350 in 1969 before being discontinued in 1974. Similar to its 1961 predecessor, the Sprint reflects a broader plan to release a second entry-level cruiser in 2026.