Who’ s moving the powersports industry forward? PSB wants to know. Nominations are now open for the 2025 Powersports Business Honors Awards, spotlighting individuals and dealerships that are raising the bar across the industry. The categories for peer- or self-nominations include:

• 40 Under 40

• Women With Spark

• Best in Class Dealerships

All nominations are due by Sept. 26, 2025. Winners will be celebrated at the 2026 Accelerate Conference in Orlando, Florida, Jan. 18 – 20.

operations while demonstrating hands-on leadership and a strong work ethic.

• Trevor Messersmith, president of California Custom Trailers & Powersports, grew a family business under difficult circumstances and actively supports community causes like 4−H.

• Alec Morefield, GM at Slavens Racing, built a passionate marketing team that aligns brand expertise with customer engagement.

If you know someone redefining what’ s possible in powersports, now’ s the time to recognize them.

40 UNDER 40 The 40 Under 40 award honors rising professionals under the age of 40 who are already making a major impact— whether in dealership operations, customer experience, digital marketing, service efficiency, engineering, or tech innovation.

PAST HONOREES INCLUDE:

• Landon McMath, owner and president of DRT Motorsports, expanded his side-byside parts business and played a key leadership role in the ASA Clean Dune Project.

• Hunter McCoy, owner of RJ Powersports, led a major expansion in staffing and

WOMAN WITH SPARK The Women With Spark award honors outstanding female professionals who have demonstrated exceptional leadership, innovation, and impact across the powersports industry. These women are recognized for their dedication to advancing their roles, fostering positive change, and inspiring others within their organizations and communities.

PAST HONOREES INCLUDE:

• Melissa Coffey – Executive Recruiter at Action Recruiting, and founder of CATCH Strategy, a consulting firm based in Austin, Texas.( Also a PSB contributor).

2025

• Courtney Bernhard – Partner in the Harley-Davidson and Powersports Division at Performance Brokerage Services.

• Carrie Feinen – Business Account Executive at Torque Group.

• Kayla Filipiak – Marketing Coordinator at Simply Ride, Eden Prairie, Minnesota.

• Mandy Greasby – Senior Manager of Dealer & Industry Relationships at Rollick, Inc.

• Kelly Allain – Executive Director of Business Development, CXI & Internet Sales, American Road Group

These women exemplify the qualities of vision, dedication, and excellence that the Women With Spark award seeks to celebrate. Their achievements continue to inspire and set a high standard for the industry.

BEST IN CLASS The Best in Class Dealership Awards highlight dealerships that excel in key areas, including sales performance, finance and insurance( F & I), marketing, service operations, and customer engagement.

PAST HONOREES INCLUDE:

• Brinson Powersports( Corsicana, TX) – Best in Class for Side-by-Side Accessory Sales: boosted accessory sales by showcasing $ 60K + floor packages and launching a“ Good-Better-Best” strategy, achieving ~ 17 % of total sales on accessories

• Onyx Moto( San Diego, CA) – Best in Class Pre-Owned Unit Sales: drove a

42 % increase in gross profit by leveraging data-driven inventory selection and tighter purchasing practices

• Sound Harley-Davidson( Marysville, WA) – Best in Class for both Employee Satisfaction and New Unit Sales: prioritized employee incentives and community engagement, turning into a strong new-ownership performer in their district

• Redline Powersports Group( Myrtle Beach, SC) – Best in Class F & I: personalized financing solutions and expert staff boosted customer satisfaction and profit metrics

• Whether it’ s a breakthrough process or a high-performing team, now’ s the time to showcase what makes your dealership a benchmark for others.

All award winners will be honored during a special ceremony at the 2026 Powersports Business Accelerate Conference in Orlando, Florida— bringing together dealers, manufacturers, and industry leaders from across North America.

Nominations are now open and can be completed in just a few minutes at powersportsbusiness. com. Self-nominations and peer nominations are encouraged.

The winners will embody the essence of these awards: driving growth while uplifting others around them, whether it’ s a dealership team( F & I, Service Dept., or Sales) or an individual who stands out from the crowd. Let’ s celebrate the people and teams defining what’ s next for powersports!