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ATV / UTV
Powersports Business • September 2025 • 19
Polaris introduces new entry-level UTV for under $ 10K
Polaris’ off-road model lineup is expanding into the value segment with the 2026 Ranger 500, an all-new mid-size utility sideby-side that offers the quality and reliability of Polaris at a price point under $ 10,000.
The Ranger 500 is compact, easyto-use, and practical for everyday use. It offers value and versatility to help get work done around your property faster. An array of accessory options allows owners to customize the vehicle to work best for how they’ ll use it.
The company says what it’ s trying to achieve with the Ranger 500 is to create an approachable and dependable solution for outdoor work that is backed by Polaris’ strong off-road reputation.
“ With the continued shift from city living to rural residences, more and more people are finding themselves with ample space, yard projects, and time spent outdoors,” says Reid Wilson, president of offroad vehicles at Polaris.“ While the Ranger brand has been the No. 1 selling utility side-by-side brand for 27 years, we see an opportunity to expand our lineup with a vehicle that offers the right features at the right price.”
Starting at an MSRP of $ 9,999, the Ranger 500 caters to those who need tools to help get their tasks done more efficiently. It is fitted with a factory-installed roof,
With an MSRP of just $ 9,999, Polaris says the 2026 Ranger 500 is ideal for first-time side-by-side owners working around their yard or property.( Photos: Polaris)
winch, LED headlights, a front bumper, and a dump box that can haul up to 300 pounds,
Polaris says the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal upkeep. Its compact size and nimble handling make it ideal for navigating tight spaces and accessing hard-to-reach areas.
“ We focused on incorporating the features that a first-time side-by-side owner would find most valuable when working around their yard or property,” says Brandon Kraemer, vice president of product portfolio at Polaris.
THE RANGER 500 INCLUDES: Engine and drivetrain: All-wheel drive with auto-locking front drive and selectable Versa- Trac Turf Mode, 28 HP, 567 cc, 4−stroke engine.
User-friendly controls: Simple and intuitive controls make it easy to use.
See Polaris, Page 20
Minnesota’ s PFAS ban now excludes youth powersports products
Fox 9 News out of Minnesota reported in July that lawmakers have exempted powersports vehicles from a law that bans“ forever chemicals”( PFAS) in products sold to young consumers.
Back on Jan. 1, 2025, Minnesota enacted a law prohibiting PFAS in products for juveniles, which included youth model dirt bikes and ATVs. PFAS, or“ forever chemicals,” are used for heat resistance and waterproofing, and have been linked to cancer and other health problems.
As earlier reported by Fox 9, this initial ban hurt powersports dealers. General Manager Tom Stifter of Davis Motorsports
told the news station that since the Jan. 1 ban, he was stuck with about $ 35,000 in unsalable inventory.
However, pushback from industry enthusiasts convinced Minnesota lawmakers to carve out an exemption for powersports dealerships. Under the new law, dealers can sell now-exempt vehicles if they’ ve been sitting in showrooms for more than six months.
With the new 2026 model line now available, Fox 9 reported that it’ s likely dealers will have to sell their older models— ones they were banned from selling since Jan. 1— at a loss, in order to clear the way for the newer models.
A new law that took effect Jan. 1 in Minnesota limits the use of“ forever chemicals” in products sold to juveniles. However, state lawmakers recently exempted powersports vehicles like youth dirt bikes and ATVs from the banned list.
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