10 • September 2025 • Powersports Business
FINANCE www. PowersportsBusiness. com
KTM
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marketing momentum, and access to the latest technology in the off-road segment.
PIERER MOBILITY POST H1 RESULTS Pierer Mobility AG, KTM’ s parent company, recently reported preliminary results for the first half of 2025, signaling a return to financial health following the successful restructuring of KTM AG and two subsidiaries. Despite a sharp year-over-year revenue drop of nearly 58 % to € 425 million, the company posted strong profitability metrics due to a € 1.19 billion restructuring gain.
SALES REBOUNDING The group sold 50,334 motorcycles wholesale in H1 2025, down from 115,145 units in the same period a year ago. Including contributions from its Indian partner Bajaj Auto, total motorcycle sales reached 85,284 units.
While this represents a 42 % decline yearover-year, retail demand remained robust, with over 100,000 motorcycles sold to end customers— beating expectations and significantly reducing inventory levels.
Sales in India, supported by Bajaj Auto, increased by more than 8 % compared to H1 2024, underscoring the brand’ s continued strength in key global markets.
Profitability surges- Total equity turned positive at € 533 million as of June 30, with the equity ratio reaching 27 %. Net debt was slashed by over half to € 756 million, compared to € 1.64 billion at the end of 2024.
Workforce- The group had 4,303 employees as of June 30, representing a nearly 29 % decrease from the previous year. Investments in H1 dropped by 75 % to € 35 million.
Outlook- Despite reduced production and disruptions related to restructuring, PIERER Mobility remains confident in its global positioning. The company attributes
As of July 28, all four production lines are operating on a full-time, five-day schedule, with no summer shutdown planned. The return to full capacity involves around 1,000 employees.( Photo: KTM AG)
its positive turnaround to streamlined operations and strong retail performance. Its full half-year report will be published on Aug. 28.
DEALER FINANCIAL SNAPSHOT
EKHO
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“ In just a year, our platform has helped OEMs and their dealers generate tens of millions of dollars in online revenue, while delivering shopper CSAT scores well above traditional buying— proving that the demand is real and the opportunity is massive,” says Mockler.
Ekho’ s platform includes three core configurations: Omni, which is for OEMs with dealer networks; Access, for brands without U. S. distribution; and Dealer, for individual dealerships looking to digitize their sales flow.
Ekho launched in beta in 2024 with its earliest customers. Since then, the company has grown and now powers the online sales channel for more than 20 OEMs and their dealer networks— including four publicly traded manufacturers and brands generating billions of dollars in global gross merchandise value.
NORTHWEST
0.7 % Parts Department 0.1 % Service Department 3.4 % Major Units 2.7 % Overall
WEST-2.3 % Parts Department 1.3 % Service Department 0.8 % Major Units 0.5 % Overall
UNITED STATES-0.6 % Parts Department 4.8 % Service Department 3.3 % Major Units 3.2 % Overall
MIDWEST-1.2 % Parts Department 4.5 % Service Department 0.5 % Major Units 0.8 % Overall
SOUTH
0.8 % Parts Department 8.7 % Service Department 6.1 % Major Units 6.1 % Overall
NORTHEAST-0.7 % Parts Department 4.3 % Service Department 3.8 % Major Units 3.5 % Overall
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JULY 2025 VS. JULY 2024
Major unit sales were up nationally in July, compared to the same period last year, according to composite data from more than 1,700 U. S. dealers that use the Lightspeed DMS. In the South, sales increased 6.1 % for the month, while the Northeast, 3.8 %, and the Northwest, 3.4 %, also saw increases. The West and Midwest had minor gains in major unit sales, both up less than 1 %. In parts, only the Northwest and South had revenue gains, both under 1 %. The West had the biggest decrease
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in parts sales for July, falling 2.3 %. The West and Midwest both had minor decreases, 2.3 % and 1.2 %, respectively. Service sales were up across the region, with the South having the biggest increase, gaining 8.7 %. The Midwest and Northeast gained an average of 4.4 % in service sales between the two regions, while the West was up 1.3 %. The Northwest remained fl at in service sales. Every region increased combined revenue in July compared to last year. The South had a 6.1 % increase in combined revenue, followed by the Northeast, 3.5 %, Northwest, 2.7 %, and Midwest, 0.8 %. |
PARTS SALES Parts revenue was up at 967 dealerships and down at 970.
SERVICE SALES Service revenue was up at 1,099 dealerships and down at 779.
MAJOR UNIT SALES Major unit revenue was up at 922 dealerships and down at 768.
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FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data, contact: lightspeeddms. com
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