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Powersports Business • September 2024 • 25

He says the service department is also unique for a small dealership . Shore Cycles will work on everything . “ Right now , I ’ ve got an Aprilia sitting on the lift for servicing , next to a Hayabusa that ’ s getting a motor swap , sitting next to a Harley that ’ s getting tire changes , sitting next to a Kawasaki that ’ s getting a diagnostic ,” he says .

The team prides itself on providing a large variety of services while ensuring that customers can get their motorcycles in and out of the department quickly .

“ We are a small town , independent dealership – not corporate ,” Summerson says . “ This shop has been around since 2010 , so we ’ re pretty established in the community , and we have a good reputation .” He says the Shore Cycles team knows many customers by name .

“ We do charity rides … Being part of the community is a big focus for us , being a smaller shop . We want to make sure people don ’ t just see us at work , they see us on weekends , too .”

We do charity rides ... Being part of the community

is a big focus for us , being a smaller shop . We want to make sure people don ’ t just see

us at work , they see us on weekends too .

James Summerson , owner Shore Cycles

The Shore Cycles team includes , left to right , Assistant Sales Manager Tyler Moore , Service and Parts Manager Alex Terlizzi ,

Mechanic Pat Johnson , and Owner James Summerson .

Tyler Moore is the assistant sales manager and oversees the dealership ’ s social media . Alex Terlizzi , who has worked at the dealership longer than any of the Shore Cycles team , is the parts and accessories and service manager . Pat Johnson is a mechanic and Summerson highlights his extensive experience .

“ It ’ s such a small team , if any one person was missing , we would have serious problems ,” Summerson says . “ It ’ s kind of the shop I ’ ve always wanted … It ’ s a nice little community , small , independent dealer , which is unique in the industry right now .”

DIVERSE OFFERINGS IN SALES “ We have a lot of people that buy their first bike from us and then a year or two later , they get their next bike , and then a year or two later , they get their next bike ,” he says . “ It ’ s cool to see people progress and buy multiple bikes from us .”

The dealership offers used motorcycles , along with Kymco , Hammerhead , SSR , Genuine Scooters , and Wolf Brand Scooters . Summerson says that for a small dealership , it offers a surprisingly diverse selection of motorcycles , some with less than 50 miles on them .

“ We do a really good job with bike acquisitions ,” he says . Because he wrenches on the motorcycles that will be displayed on the showroom floor , he can ensure they are in top condition . “ We have something for everyone , something in every price range , and something for every skill level ,” he adds .

The dealership lists its used motorcycles at a fair price , and Summerson says this allows reasonable local trade-ins and purchases . “ We don ’ t try to make giant margins ,” he says . “ That allows us to make smart purchases and pass the savings along to the customers . I think our prices are very fair and that ’ s partly how we acquire bikes and how we sell the bikes at a reasonable rate that keeps the showroom floor rotating constantly .”

The dealership offers high-quality used motorcycles , along with Kymco , Hammerhead ,

SSR , Genuine Scooters , and Wolf Brand Scooters .

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