Segway Powersports has launched Segway Factory Racing , a program and team that will create a pathway for young enthusiasts to enter the sport and achieve their full potential . Segway Factory Racing will attract and nurture the next generation of competitive racing enthusiasts while also growing the industry by appealing to a new cohort of customers .

“ Segway Powersports has always been at the forefront of innovation , and with Segway Factory Racing , we are bringing that same spirit to the world of off-road racing ,” says Jason Walling , vice president of Sales & Marketing at Segway Powersports US . “ We are excited to inspire and empower a new generation of racers who share our passion for adventure and technological advancement .”

Segway Factory Racing is more than a racing team , it is a strategic initiative to drive growth within the off-road racing industry . At the heart of Segway Factory Racing is a robust development program designed to identify and cultivate emerging talent . Segway is partnering with three up-and-coming racers who have extensive pedigrees in their short tenures . These racers align with Segway Factory Racing ’ s key strategic goals of brand expansion and attracting a younger and more tech-savvy consumer .

Brooklyn Singleton – Brooklyn started racing at eight years old and has been competing since 2018 , racing in various classes ,

including the 170 / 250cc , 800cc and under , and the 1000cc women ’ s N / A class . In 2023 , she added Class 11 ( VW bug ) racing to her accomplishments . Brooklyn has been featured in UTV Action Magazine , a Speed Sport documentary titled “ Welcome to Funville ,” and an eight-minute recap video on AOE . tv of her inaugural Class 11 race .

Kennedy Singleton – Kennedy started racing at age six and became a force to be reckoned with shortly after . In 2022 , she ventured into Ultra 4 endurance racing , where she secured first place in her debut race . At the end of 2022 , Kennedy competed in the final round of the Texas Outlaw series , earning first , third , and fourth place finishes in her respective classes . In the same year , Kennedy was featured in a three-page article in UTV Action Magazine and showcased in a Speed Sport documentary titled “ Welcome to Funville ”.

Wyatt Hastings – Wyatt started racing quads and dirt bikes at age five , participating in competitive races at a small track in Ephrata , Washington . After breaking his leg during a dirt bike race , he focused on riding quads for the next five years . In 2018 , at age 12 , he moved to UTVs and began racing competitively . During the first year , he had the opportunity to race in amateur SxS classes , competing against drivers who were older and more experienced than him . Wyatt has continued improving his driving skills and abilities while competing in events

up and down the West Coast , primarily in the Pacific Northwest . His results speak for themselves , with race wins and championships

in various classes and disciplines . He was also featured on the cover of Dirt Wheels magazine .