As for the specific models that have high demand on ATV Trader , The Polaris- RZR stands out as the unrivaled leader in search and view popularity since 2022 . Additionally , the Can-Am Defender has climbed the ranks in annual search trends , surpassing the Can-Am-Maverick to secure the fourth spot in 2023 and overtaking the Polaris-Ranger in 2024 , propelling it to the position of the second most searched model this year . This continuous high level of engagement with the listings of these top five models since 2022 is a testament to the enduring appeal and consumer connection with these top 5 brands .

TOP KEYWORD SEARCHES YEAR TO DATE

Consumers searching for ATVs frequently use the following keywords :

Four Seater

UTV Four Wheeler ATV Side-by-side

Popular search terms have unveiled a significant spike in consumer interest towards UTVs , particularly those that are multiseater and boast versatility in their design and functionality .

The insights gathered reveal a clear consumer preference for utility terrain vehicles , highlighted by the fact that the leading five models between 2022 and 2024 are exclusively UTVs . These models stand out for their ability to merge the thrill of offroading

with functional features , including the capability to seat additional passengers comfortably . Dealers can take advantage of the growing interest in vehicles that offer top-notch performance , comfort , and utility by utilizing SEO and merchandising strategies based on trending search terms .

As the Off-road vehicle market continues to evolve in 2024 , leveraging up-to-date sales data is paramount for dealers aiming to stay competitive and meet consumer expectations . The increasing preference for new units , the consistent dominance of brands like Polaris , Can-Am , Honda , Kawasaki , and Yamaha , and the specific

popularity of models such as the Polaris RZR highlight crucial trends that can guide inventory and marketing strategies .

By integrating these insights into your business strategies , you can enhance your inventory selection , optimize marketing efforts , and ultimately drive customer satisfaction and sales success through the rest of the year .

Gillian Luce is the AVP of Recreation Marketing for Trader Interactive . With nearly 20 years of experience in online marketplace marketing , Gillian channels that expertise as part of the team at the leading powersports marketplaces .