September 2024 • Volume 27 , Number 9
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
Father-daughter duo share passion for dealership
20
Father-and-daughter duo Mike Venziano and Misty Rohdes own Rich ’ s Yamaha of Lockport , Illinois , and passionately run their dealership alongside other family members .
18
For 2025 , Polaris offers an expanded warranty across the Ranger lineup , new trim offerings , refreshed style , updated colors , and graphics on select models , and upgrades to its RZR Pro line . Photo courtesy of Polaris
Accelerate opens early bird registrations !
23
For those adding the Powersports Business Accelerate Conference to their 2025 calendars , we invite you to register today to receive the early bird discount !
Service tech buys dream dealership , continues wrenching
See page 24