Powersports Business September 2023 | Page 4

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3 • September 2023 • Powersports Business

NEWS www . PowersportsBusiness . com

Powersports Super Show welcomes Can-Am

Bonnier has announced that Can-Am has signed on to participate in the inaugural Powersports Super Show in Tampa Nov . 17−19 at the Florida State Fairgrounds .
“ We are excited to connect with powersport enthusiasts across the state of Florida during the all-new Powersports Super Show in Tampa , Florida ,” says Elsa Vilarinho , global marketing director at Can-Am . “ This year is Can-Am ’ s 50th anniversary and we look forward to celebrating our heritage and our passion for the ride with our community . We invite enthusiasts to visit our booth located inside the Main Hall during the event to join us in our celebrations .”
Can-Am has a full lineup of ATVs , side-bysides , three-wheelers , and the recently introduced Pulse and Origin electric motorcycles , some of which will be in Tampa in November .
“ We are excited about the opportunity to showcase Can-Am at our inaugural event and look forward to highlighting new cutting-edge powersports products ,” says Jonathan Moore , executive vice president of events at Bonnier . “ Powersports Super Show is where innovation in powersports takes center stage .”
The Powersports Super Show is produced by the organizers of the Sand Sports Super Show , the world ’ s biggest Sand Sport Expo . www . powersportsbusiness . com Editorial and Sales : 763.383.4400 Subscriber Service : 763.383.4492
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California dealership sold after 30 years of same ownership

Twin Rivers Polaris of Yuba City , California , has been sold by the original owners Bill and Patty Fortna to Ben Milner of Work and Play Powersports . After 30 years in business , the couple retired on June 12 , after officially selling .
Milner approached the couple four years ago with an interest in buying the business and the Fortna ' s believe that their dealership is in good hands . “ We couldn ’ t have asked for a better buyer ,” Patty Fortna says .
Milner recently purchased a 40,000 square-foot building to house Twin Rivers
HARLEY-DAVIDSON OF WILLIAMSPORT CLOSES PERMANENTLY
Harley-Davidson of Williamsport , Maryland , has decided to close the doors on the motorcycle shop for good at the end of August , according to a news report by The Herald-Mail .
Harley-Davidson of Williamsport announced on Facebook that it will be closing on Aug . 31 . But its second location in Fredrick , Maryland will remain open to take care of customers . Photo courtesy of Facebook
The Harley dealership is situated just east of Williamsport ’ s downtown , and has been in business for nearly 20 years , The dealership is owned by Mike Vantucci , who also owns Harley-Davidson of Frederick .
Harley-Davidson of Williamsport has primarily been a secondary retail location to Vantucci ’ s main store in Frederick , Maryland , according to Heather Bailey , who has worked for the owner for 29 years . The Fredrick dealership has been in business for more than 40 years .
The shop , which has four full-time employees and one part-time , announced the decision in a Facebook post on Friday , August 4 . it closed its doors permanently on August 31 , 2023 .
While Bailey did not go into detail about the decision to close the Williamsport store , she told the newspaper that it was “ an extremely difficult decision .”
Polaris in the coming months , according to Bill Fortna . “ I ’ m excited to bring in a brand-new face to the dealership ," Milner says . " The crew here is a huge part of this success ."
Bill and Patty Fortna will remain familiar faces at Twin Rivers Polaris and are looking forward to riding the same product they have been selling for 30 years .
Bill Fortna had just left his job as an auto mechanic when the couple set out to start their own business in 1994 . Formerly a B & P gas station , the building that would become Twin Rivers Polaris required extensive
HOTNEWS
NPDA WELCOMES NEW BOARD MEMBER DON MEYERS , JR .
The NPDA has announced the addition of another highly-respected dealer to its board of directors – Donald B . Meyers , Jr .
Meyers owns several dealerships under the umbrella of Baltimore Powersports Inc ., which include Harley-Davidson of Baltimore , Royal Enfield of Baltimore , and Livewire of Rosedale .
While not new to NPDA , Meyers has been serving on the group ’ s Harley-Davidson Dealer Council . He also served as president of the Maryland Motorcycle Dealer Association ( now part of the Maryland Auto Dealer Association ).
Meyers joined H-D of Baltimore in July 2005 as general manager and minority owner , and in 2012 purchased the remainder of the business and became the dealer principal . He also served on the Harley- Davidson Dealer Advisory Council from 2016 through 2018 .
“ My goal is to provide meaningful work on behalf of the members that will improve their business ,” Meyers says , “ in particular their relationship with the OEM and their state / local governments . I believe the primary goal is to make the Association a relevant force to all Dealers .”
Bob Althoff , chairman of the NPDA , comments , “ Don is a great addition to our already strong Board . He not only has great intellect and experience , but a calm demeanor and a willingness to listen and learn . These attributes will help us further our progress in growing and strengthening the NPDA .”
NEW FINTECH VENTURE SET TO ‘ REVOLUTIONIZE ’ F & I FOR POWERSPORTS DEALERS
Finio , Inc . has announced a new digital sales and finance platform for marine , powersports , RV , and other industries .
The firm , based in Irvine , California ,
upkeep with the help of the couple ’ s family . “ It was a family affair ,” Patty Fortna says .
In its early days , the building could only fit one model unit on the floor . As the dealership got off the ground , the couple also ran a standard automotive shop on the premises . “ We just worked and worked really hard , turning the years over ,” Bill Fortna says . “ Pretty soon , Polaris had grown so much that we actually had to shut down the automotive shop .”
As the dealership continued to grow , it also changed through its inventory . The Fortna ' s primarily sold snowmobiles and watercraft before moving on to motorcycles . They were able to obtain off-road vehicles soon after , which has become their primary inventory to this day .
Finio . com was started by financial technology entrepreneurs as a seamless digital financing platform for dealers . Photo courtesy of Finio
claims to be a “ modern credit discovery experience ” for these industries through its secure platform .
With one or more firm offers of credit in hand , dealers can turn leads into qualified buyers in minutes , the company says .
“ As credit discovery continues to move up in the purchase funnel , Finio enables a seamless online finance approval wherever customers shop ,” states Andy Hinrichs , CEO of Finio . “ Finio is the natural extension of the dealership ’ s F & I office into the digital realm .”
The platform allows dealerships to customize their roster of lending partners , markup requirements , and business rules . In addition to credit aggregation , the platform digitizes transactions from start to finish through desking solutions , F & I menus , and paperless e-contracting .
“ Finio saves costs and adds security ,” adds Nick Stellman , co-founder and COO of Finio . “ In industries where disparate systems and manual data entry are still the norm , Finio ’ s digital finance hub catapults the F & I process to a whole new level .”
Prior to Finio , Hinrichs and Stellman were the founders of AutoGravity and Digital Motors , the latter of which was acquired in 2022 by TrueCar , Inc .
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