32 • September 2023 • Powersports Business

BY JOHN PRUSAK CONTRIBUTING WRITER

Each year , the International Snowmobile Manufacturers Association ( ISMA ) compiles surveys from riders to release its “ Facts About Snowmobiling .” It allows the organization to not only share information with fellow riders but also dispel any bad information that is circulated by folks who are not involved in the sport .

ISMA is made up of Arctic Cat / Textron , Bombardier Recreational Products ( BRP / Ski-Doo and Lynx ), Polaris and Yamaha . Ed Klim is the executive director . The ISMA press release in its entirety is below . Read through it and see how you compare to “ average .”

Many snowmobilers belong to a club and participate in many of their club ’ s events . Clubs hold great riding events , great parties , and are made up of wonderful people that become great friends .

Photo from ISMA , taken by Wayne Davis Photography .

FACTS ABOUT SNOWMOBILING 2023

Haslett , Michigan , August 7 , 2023 – As we begin the 2023−24 snowmobiling season , we thought you may be interested in the following facts while you are preparing to go ride this season :

Snowmobilers come in all ages . The average snowmobiler , however , is 54 years old .

The average snowmobiler last season rode 1,154 miles / 1,857 kilometers ( a 4 percent increase in ridership compared to 2022 .) The number of miles ridden , on average , is dependent on snow cover , so we will see if Mother Nature brings us more days of snow for riding this season .

» the average number of miles snowmobilers rode this past season

MSA 450F

» of the people that snowmobile , trailer their snowmobile to their riding area

Many snowmobilers belong to a club and participate in many of their club ’ s events . Clubs hold great riding events , great parties , and are made up of wonderful people that become great friends . Join a club and have a great time !

About 50 percent of the people that snowmobile , trailer their snowmobile to their riding area . The other 50 percent ride from their home or cabin .

Snowmobiling is a family friendly activity . Most survey respondents report that they snowmobile with family , with friends , and with club members .

Snowmobilers are outdoor recreationists all year around . The following is a list of recreational activities that snowmobilers

THE ALL NEW

Yes , we are a year around active group ! Approximately 85 percent of the snowmobilers are male .

SNOWMOBILING & THE WINTER ECONOMY

Snowmobilers are a big part of the winter economic engine , spending an average of $ 2,500 each year snowmobiling as they travel to their snowmobiling spot , buying food , gas and lodging . In many places of North America , snowmobilers pay the bills

MSA 760

Contact Your Regional Manager to become a Dealer Today ! Dealer @ MassimoMotor . com Or Call 469.509.2476

Snowmobilers are a big part of the winter economic engine by spending on average of $ 2,500 each year going snowmobiling , traveling to their snowmobiling spot , food , gas and lodging .

for people involved in the Winter Tourism Industries and related businesses .

To help snowmobilers promote their sport , the snowmobile manufacturers have created a number of supporting communication tools .

A Dropbox has been created so interested individuals can access the most current family friendly snowmobile photos . Use this shortened link : https :// tinyurl . com / y9nkyx5x . The ISMA encourages people to use these photos in the development of trail maps , advertising pieces , or just flyers supporting a snowmobiling activity . The photos are free and can be used in promoting recreation family snowmobiling .

Also , ISMA has created a Facebook page : Facebook . com / GoSnowmobiling . If you are on Facebook and want to see snowmobiling posts , follow the page . You can also share your snowmobiling pictures , events , etc . on the page and they will be viewed by followers from around the world .

We have two websites : snowmobile . org and gosnowmobiling . org that contain a lot of information , links , downloadable materials , etc . These resources help support riders , educate them on key issues related to snowmobiling , and help them better know the activities going on . The websites are connected to other websites around the world including all of the United States and Canadian State and Provincial Snowmobile Associations which contain all of the local information that riders may need .

The winter outlook is looking good for snowmobiling and the ISMA is looking forward to a great season !

John Prusak is editor of Snow Goer , a sister publication to Powersports Business .