16 • September 2023 • Powersports Business

DIGEST

Among its extensive lineup , LIQUI MOLY manufactures products specifically formulated for use in PWCs . Photo courtesy of LIQUI MOLY

LIQUI MOLY USA has entered into a marketing partnership with Florida Ski Riders . Since 2016 , Florida Ski Riders has promoted the PWC lifestyle , generating awareness of the joys of personal watercraft riding while improving the safe , onwater experience for all riders .

Gary Driver , marine business manager for LIQUI MOLY USA and Canada , and Florida Ski Riders founder and CEO Randy Cabrera first met at the 2020 Miami International Boat Show . “ I noticed a difference right away in the performance of my personal Sea-Doo RXT-X 300 when using their additives and engine oil ,” says Cabrera , using LIQUI MOLY products before the partnership was made .

Among its extensive lineup , LIQUI MOLY manufactures products specifically formulated for use in PWCs .

“ We ’ re pleased to partner with Randy and the 200,000 plus members of the

Florida Ski Riders community ,” Driver says . “ We ’ re especially excited to be part of the RIVA Key Largo Excursion .”

Florida Ski Riders promotes LIQUI MOLY products to the racers and teams it sponsors , as well as to recreational riders through its popular website , social media properties , and giveaways at its numerous events .

For additional information , visit the LIQUI MOLY USA website or email info @ liqui-moly . com .

SEA-DOO PARTNERS WITH THE COASTAL CONSERVATION ASSOCIATION

In keeping with their mission to protect and conserve the watery playgrounds , BRP has forged a new partnership with the Coastal Conservation Association to support them in their impactful and farreaching efforts to safeguard and restore Florida ’ s coastal waterways .

For more than 40 years , the CCA has worked to conserve , promote , and enhance the present and future availability of coastal resources for the benefit and enjoyment of the general public , and their advocacy efforts have led to countless wins for the ecosystems that are quintessential to Floridians and the industries they support .

With five core pillars that include advocacy , habitat restoration , the STAR Tournament , restocking , and fundraising , the CCA seeks to protect not only the health , habitat and sustainability of marine resources , but also the interests of recreational anglers and their access to the resources they cherish .

With fundraising being a primary driver of resources for the organization , Sea-Doo is donating a Fish Pro Trophy and Can-Am Defender as prizes in this year ’ s STAR Tournament , as well as a Fish Pro Scout and Can-Am Defender that will be raffled off to fund upcoming restoration and restocking initiatives .

In addition , the CCA will receive a Fish Pro Trophy , Sea-Doo Switch , and Can-Am Defender to utilize on water and land for upcoming projects , including day-to-day operations at their hatchery in Crystal River , Florida .

Taiga Motors Corporation recently announced a major milestone with its first deliveries in California . The company ’ s expansion into the Golden State marks a significant step forward for the EV company . With this recent advancement , Taiga vehicles are now available in three prominent boating and EV adoption hubs in the U . S .

Sam Bruneau , CEO and co-founder of Taiga Motors expressed his excitement , stating , “ This is a momentous time for Taiga . Our expansion into California , along with our existing presence in Florida and Texas , establishes Taiga as a key player in the off-road EV sector coast-to-coast . We are very proud to offer our 100 percent electric personal watercraft Orca Carbon to Californians who want to explore the state ’ s stunning waterways in a more sustainable way .”

“ As an early adopter of new technology , I already understood the benefits of going electric : the performance , the torque ; now

I ’ m looking forward to having this same feeling on an Orca ,’’ explains Slade Fester , Orca Carbon reservation holder based in California . ‘’ On the water , the sound and smell of an ICE personal watercraft can be amplified , so I can ’ t wait to experience the clean and quiet motor of my new Orca .’’

Taiga currently goes to market with a hybrid direct-to-consumer model . With the onboarding of H & H Marine , a new Taiga Service Provider ( TSP ) located in San Diego , Taiga now has a network of 19 TSPs strategically located in 25 key locations in North America .

“ At H & H Marine , we ’ re thrilled to be part of the Taiga family in San Diego ,” says H & H Marine Owner Jeffrey Hughes . “ Their inspiring vision for a sustainable environment without compromises aligns with our commitment to best serve our customers , especially those who seek and support eco-conscious choices when it

Reservation holder Slade Fester ( right ) gets a taste of the new Orca Carbon PWC in California . along with Taiga CEO and co-founder Sam Bruneau ( left ). Photos courtesy of Taiga Motors Corp .

Taiga now has a network of 19 TSPs located in 25 key locations in North America . comes to outdoor recreation .”

As a new TSP , H & H Marine will assist customers in taking ownership of their new vehicle and ensure after-sale service , if required . The 100 percent electric vehicles require low maintenance , most of which can be delivered through remote service and Over-the-Air ( OTA ) updates .

Orca Carbon , dubbed , “ the world ’ s first mass-produced fully electric personal watercraft ,” is crafted entirely of carbon fiber and equipped with a powerful electric motor , with up to 120kW peak power and a top speed of 62 miles per hour .

Taiga recently introduced the Orca Performance to the media and customers in California and says it will soon be available through its hybrid / direct-to-consumer channels . The company is leveraging “ cutting-edge SMC ( Sheet Moulding Compound ) technology ” and battery innovations on the Orca to allow riders to “ sustainably explore the waters of the world without compromising performance or power .”

For additional information , visit Taiga ’ s website at www . taigamotors . com .