8 • October 2024 • Powersports Business

Smoky Mountain Harley-Davidson has merged with Crown Automotive

Group . Photo courtesy of Smoky Mountain , Google

Smoky Mountain Harley-Davidson has announced its merger with Crown Automotive Group , a prestigious name in the automotive world .

Smoky Mountain Harley-Davidson was founded in 2004 with a clear and simple vision to exceed riders ’ expectations . Smoky Mountain has expanded to seven locations , set Guinness World Records , and received numerous

With , Zii , you don ’ t have to wait . Just pick up the phone and call them . The phone gets picked up . And I think that is very important from a business standpoint . If we have to wait , everyone else has to wait .

Gene Piscitelli Parts Manager | Sport Durst Powersports Durham , North Carolina

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Bar & Shield recognitions . The company has hosted state , regional , and national HOG rallies , Annual Bike Weeks , and established a renowned restaurant and music venue that draws visitors from around the globe .

Crown Automotive Group , founded in 1969 by Dwayne Hawkins , is driven by its core values of Customer Focus , Teamwork , Integrity , and Growth . With over 50 years in the automotive industry , Crown Automotive Group is a privately owned , award-winning dealership group with operations in Florida , Ohio , and Tennessee . Crown Automotive Group has 22 dealerships , 40 brands , and 1,233 employees , maintaining a 4.7 average Google rating . The group continues to expand , offering a vast selection of new , certified , and meticulously inspected pre-owned vehicles with financing options for every budget . Crown Automotive Group has been named a Top Workplace by the Tampa Bay Times for four consecutive years .

Both companies are committed to advancing operations and opportunities , leveraging their industry expertise and operational strengths . By combining their resources and reputations , the merged entity will provide an exceptional range of products , services , and experiences for customers . The partnership aims to inspire and energize communities , creating a positive impact and fostering customer enthusiasm .

“ As I reflect on our history , I am proud of our accomplishments ,” says Scott Maddux , founder of Smokey Mountain Harley- Davidson . “ However , we cannot rest on our achievements . It is now time to take our next step , expand the vision , and set our sights on the next 5 , 10 , and 20 years of growth and development . For the past three years , I have been working with Crown Automotive Group ’ s leadership team , founded by my wife ’ s uncle , Dwayne Hawkins , to compare industries , operational strengths , weaknesses , and future opportunities . As a result , I am thrilled to announce our new partnership with Crown Smoky Mountain . I am totally committed to making this partnership a great one in which both Crown Automotive Group and Smoky Mountain Motor Company can leverage our industry operating histories , reputations , industry experience , and operational and experiential know-how to advance our operations and opportunities going forward .”

Drag Specialties has welcomed Adam Ladd to the East region sales team roster . He will cover the New Jersey and New York areas .

Ladd ’ s experience includes several years of management experience on the dealer level and over 22

ADAM LADD

years of riding expertise , mainly on sportbikes . His current ride is a 2008 Honda CBR 1000 . In his free time , Ladd enjoys hiking and shooting archery and for the last 32 years , martial arts .