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Powersports Business • October 2024 • 29

Maxxsonics , an audio specialist for powersports and marine applications , recently announced the appointment of Eddie Ramirez as the new national sales manager . Ramirez will oversee and drive the company ’ s growth strategies , spearheading initiatives to expand market reach , advance the sales representative program , and enhance customer engagement across these key segments .

Ramirez joins Maxxsonics with an impressive sales and market development background within the automotive and audio industries . With over 28 years of experience , he has a proven track record of achieving significant sales growth and building strong relationships with key stakeholders . Ramirez ’ s expertise in sales management , market identification , quantification , analysis , and capture aligns perfectly with Maxxsonics ’ vision .

In his new role , Ramirez will drive sales strategies and expand distribution channels for Maxxsonics . He will also be crucial in enhancing the company ’ s brand presence and ensuring customers receive unparalleled support and service .

“ We are extremely delighted to welcome Eddie Ramirez to our team ,” says Alden Stiefel , CEO of Maxxsonics . “ Having had the pleasure of working with Eddie for quite some time now , we are confident that his extensive experience and dynamic approach will significantly impact our sales efforts and help us achieve our growth objectives . His appointment is a testament to our commitment to delivering exceptional value and innovation to our customers .”

Ramirez comments : “ Having worked closely with Maxxsonics as a representative and distributor , I ’ ve seen firsthand the dedication , passion , and expertise everyone here brings . Maxxsonics is more than just a company ; it ’ s a group of true enthusiasts who live and breathe the audio industry . I look forward to working alongside such a talented team and our partners to drive growth and continue delivering the exceptional audio solutions Maxxsonics is known for .”

Eddie Ramirez joins Maxxsonics with an impressive sales and market development background within the automotive and audio industries . Photo courtesy of Maxxsonics

Dainese Group has entered into a multiyear distribution agreement with Turn 14 Distribution for the U . S . market . Through this partnership , Turn 14 Distribution ’ s network will distribute all Dainese motorcycle products , TCX boots , and shoe collections throughout the U . S .

“ I ’ m thrilled to announce our agreement with Turn 14 Distribution , marking a significant milestone in our expansion and consolidation efforts across the USA ,” says Jeffrey Geiskopf , CEO of Dainese Group U . S . and Americas . “ Having the right distribution partner that aligns with our brand and strategy is key to us achieving our goals .”

Jon Pulli , CEO of Turn 14 Distribution , comments : “ Dainese embodies the spirit of individuality and the relentless pursuit of excellence that defines true motorcycle riders . The gear isn ’ t just about protection and comfort ; it ’ s about enabling riders to embrace their inner speed demon and push beyond boundaries with confidence . At Turn 14 Distribution , we are thrilled to partner with a brand that understands the heart of motorcycling and delivers products that inspire both passion and performance on every ride .”

Turn 14 Distribution ’ s extensive network will distribute all Dainese motorcycle products , TCX boots , and shoe collections throughout the U . S . Photo courtesy of Dainese

Motorcycle parts distribution giant LeMans Corporation has reached an agreement with SW-MOTECH to distribute the German accessory manufacturer ’ s products to its Parts Unlimited dealers .

Parts Unlimited told brand reps at its Milwaukee NVP that they can now take orders on more than 1,200 SW-MOTECH products , and the portfolio will expand further in the future , the company notes .

The Parts Unlimited and existing SW- MOTECH USA distribution , warehousing , and dealer networks will collaborate to expand the U . S . dealership footprint . This will provide more seamless availability and convenience for dealers and consumers .

“ We started doing business with Parts Europe in 2020 to distribute our products in the European Union ,” says Thorsten Wagner , head of global sales for SW-MOTECH . “ It has represented a great addition to our dealer network there . We consider the partnership to be a model of success we can expect with this new cooperation in the United States with Parts Unlimited .”

Demand for SW-MOTECH products in the U . S . has increased over the last four years due to the continued growth in the adventure motorcycle segment and the new SW-MOTECH USA division establishing the

Demand for SW-MOTECH products in the U . S . has increased over the last four years due to the continued growth in the adventure motorcycle segment and the new SW-MOTECH USA division establishing the brand in the market .

brand in the market . This partnership represents a significant increase in the dealership reach in the United States .