October 2024 • Volume 27 , Number 10
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
UTV MARKET UPDATE
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The 2025 Can-Am Canyon opens up backcountry roads for the 3−wheel rider and offers an accessible route into the popular adventure touring market .
The North American side-by-side , or UTV , market in 2023 recovered in volume by + 3.5 % following two straight years of downturn , according to research performed by Power Products Marketing ( PPM ).
Salesperson swiftly takes on GM role , joins dealer group
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