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Powersports Business • November 2026 • 21
A: It’ s very common with start-ups that some dealers are only interested in certain models. Denago Powersports actually welcomes this because as you sell through the first initial order, we know you’ ll be open to other models that you were a little wary of at the beginning. I’ ve had dealers start off with 10 units for their initial order and now I’ m receiving 100−unit orders from them.
Q: How do you earn floor space and attention for a brand that isn’ t the biggest name in the showroom?
A: Literally, one unit at a time. Quick turns, high margins, issues that are resolved, parts availability and service. This is what we’ re doing at Denago.
A: Quality, Price point, Margins, Parts, Service, Partnerships that support the dealers.
Q: What do dealers need from their rep today that they didn’ t need ten years ago?
A: They need to hear information on tariffs, AI advertising and marketing, customer acquisition, social media algorithms, EV sales because it’ s coming whether we like it or not.
WHERE THE INDUSTRY IS GOING Q: What’ s the biggest untapped opportunity for dealers right now?
LESSONS FROM LAUNCHING NEW BRANDS Q: What’ s the most common mistake OEMs make when they try to recruit dealers?
A: Not being prepared, lack of product, they don’ t understand powersport partnerships, parts, service, admin issues, refuse to launch a dealer portal, lack of marketing, no channel marketing.
Q: Looking back at the Mahindra and Volcon days, what’ s one thing you’ d do exactly the same and one thing you’ d do differently?
A: Both companies did a great job marketing their initial product, but neither company could add to their product line in a timely manner. Denago launched with ten models in the beginning and soon we’ ll have 15 or 16 different models. All of my dealers have been impressed with our turn on new models.
THE OEM – DEALER RELATIONSHIP Q: If you could give OEM executives one piece of feedback straight from the dealer floor, what would it be?
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