14 • November 2026 • Powersports Business

Figure 3. Younger buyers pay higher rates. Typical rate by generation, with the typical amount financed.

what boomers and older pay, even though Gen Z borrows less, and the gap held in both years.

More than one in four Roadrunner buyers belongs to Gen Z, and at Aqua Finance the share is above 1 in 3, compared with about 1 in 10 at BMW Finance and Huntington. The independents were also the only lender type whose average buyer got younger over the two years, while the captives’ average buyer got older. So when a lender’ s average rate looks high, its customer mix may explain as much of it as its pricing does.

WHERE THE SHARE WENT Roadrunner gained more share of financed deals over the two years than any other lender( Figure 4). American Honda Finance gave up about as much for the biggest loss of any lender, and the buyers it kept were older on average. Across lender types, the gains