10 • November 2026 • Powersports Business
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AIMExpo 2027 attendees can extend show experience with Daytona Supercross
AIMExpo has announced that attendees of the 2027 event will have an opportunity to take their industry experience from the show floor to the racetrack through a new partnership with Daytona International Speedway.
The collaboration gives AIMExpo attendees access to special Daytona Supercross experiences following the powersports trade show, which takes place March 3− 5, 2027, at the Orange County Convention Center in Orlando, Florida.
The Daytona Supercross weekend will include trackside access, premium hospitality, an industry party and opportunities to walk the unique Supercross track at Daytona International Speedway. Two experience packages are available.
DAYTONA STARTING GATE EXPERIENCE Limited to 250 attendees, the Starting Gate package($ 160 per person) includes admission to the exclusive Daytona International Speedway Industry Party and access to the Jeremy McGrath Holeshot event Friday night.
On race day Saturday, attendees receive grandstand seating for Daytona Supercross, trackside access with the option to watch from a standing- room- only section bordering the Supercross track, a $ 20 food- and- beverage voucher, and a commemorative Daytona International Speedway Supercross hat.
DAYTONA CHECKERED FLAG EXPERIENCE Also limited to 250 attendees, the Checkered Flag package($ 280 per person) adds additional access and hospitality. The package includes the Friday night Industry Party, access to the Jeremy McGrath Holeshot event and
For powersports dealers and industry professionals attending AIMExpo, the program offers an opportunity to combine business networking at the industry’ s annual trade show with one of the biggest events on the motorcycle racing calendar.( Photo: MIC / YouTube)
an exclusive Daytona Supercross track walk, available Friday evening or Saturday before the race.
On Saturday, attendees receive designated seating in the Roost, the closest seating area to the track on Pit Road, along with access to food and beverages on Level 1 of the 500 Club from 4 p. m. through the end of the race. The package also includes trackside access and the option to watch the race from the standing- room- only section bordering the Supercross track.
Both packages provide access to an AIMExpo VIP hotel room block at select hotels across from Daytona International Speedway. Optional one- way shuttle transportation from the Orange County Convention Center to participating Daytona Beach hotels also will be available, with departures scheduled for 2:30 p. m. and 4 p. m.
For powersports dealers and industry professionals attending AIMExpo, the program offers an opportunity to combine business networking at the industry’ s annual trade show with one of the biggest events on the motorcycle racing calendar.
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INVESTOR TALKS ONGOING World Supercross did not identify the potential investors involved in the current discussions or provide financial details behind the decision to end the season. The organization stressed that the decision to cancel the remaining races does not represent a stated end to the championship itself.
“ The decision has not been taken lightly,” World Supercross said.“ We remain optimistic that the ongoing discussions will reach a positive conclusion.”
The series’ official website had previously promoted a 2026 calendar stretching into December, including events in Buenos Aires, the Gold Coast and Christchurch.
The Australian GP was scheduled for Nov. 21 at Cbus Super Stadium on the Gold Coast, while the New Zealand GP was scheduled for Dec. 5 in Christchurch. Both events have now been canceled.
The cancellation also creates immediate uncertainty for teams, riders, event promoters, sponsors and other commercial partners that had committed to the 2026 championship. The series promoters thanked their riders, teams, partners, venues, staff and fans for their support during the season.
“ Further information regarding the future of World Supercross will be provided in due course,” the organization said.
For now, the championship’ s future rests on whether its ongoing investor discussions yield a deal that can put the series back on track.