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Ed Morse acquires Renegade Harley-Davidson in Springfield , Missouri
The Ed Morse Automotive Group recently announced it has acquired Renegade Harley- Davidson in Springfield , Missouri , which will become Teddy Morse ’ s Renegade Harley- Davidson . Ed Morse Automotive purchased the dealership located at 3980 W . Sunshine Street in Springfield .
This will be the company ’ s tenth dealership in Missouri joining locations in Rolla , Lebanon , Saint Robert , California , and Moberly . This will also be Ed Morse Automotive Group ’ s sixth Harley-Davidson dealership joining locations in Daytona Beach , Ormond Beach , Grand Junction , Austin , Alamo City , and Beaumont . With this acquisition , the Ed Morse Automotive Group will grow to 57 dealership locations and over 2,800 employees nationwide .
“ I have long had a passion for motorcycles , especially Harley-Davidson , and am thrilled to welcome Renegade into our family ,” says Teddy Morse , chairman and CEO of Ed Morse Automotive Group . “ This dealership was an ideal fit thanks to its dedicated employees , who understand the importance of excellence in customer service . I ’ m proud to add them to our team . This dealership has a tremendous growth-ready infrastructure that we are excited about . Springfield is a dynamic city with wonderful people living there and visiting , so we are excited to be part of this community .”
Performance Brokerage Services facilitated the sale of Renegade Harley-Davidson from Jeff and Steve Hinchcliff of The H + H Group .
The H + H Group was founded in 1930 by Augie Hinchcliff , who partnered to open H + H Chevrolet in South Omaha , Nebraska . Augie ’ s grandson , Steve Hinchcliff , joined the business at age 14 and worked in various positions during high school .
“ In our strategic decision-making process to consider exiting the Harley-Davidson business in Missouri , there was only one broker we would consider , that was Juan Pardo , George Chaconas , and the Performance Brokerage Services team ,” says Hinchcliff . “ They brought us a very qualified buyer , Teddy Morse of the Ed Morse Auto Group . I would like to thank Juan Pardo for his professionalism and perseverance in helping us get the deal to the finish line , and I wish Teddy Morse and his team the best of luck and continued success as they grow
Pictured left to right are Steve Hinchcliff , Teddy Morse , and Jeff Hinchcliff . Photo courtesy of
Performance Brokerage Services
their Harley-Davidson dealership portfolio .”
Ed Morse Automotive Group is ranked # 53 on the 2024 Automotive News Top 150 Dealership Groups based on 2023 new vehicle retail sales units . Teddy Morse is chairman and CEO , continuing the family legacy . Randy Hoffman serves as the COO , managing the day-to-day operations . Together , Hoffman and Morse oversee the continued expansion of their dealership network .
“ I have not only had the pleasure of representing Steve and Jeff Hinchcliff on the acquisition and sale of their four Harley-Davidson dealerships , but I have also represented Teddy Morse of Ed Morse Automotive Group on their acquisitions of three Harley-Davidson and powersports dealerships in Texas ,” says George Chaconas , senior partner , Performance Brokerage Services . “ It has been an honor and a privilege to work with both parties over the years . I would like to congratulate Teddy Morse and Randy Hoffman on acquiring another Harley-Davidson dealership through us . I want to personally thank Randy for his professionalism , experience , and ability to work as a team to make this a smooth transaction . I wish both parties huge success and appreciate the opportunity to be of service .” NVP
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times . And while the OEs are having a difficult time right now with excess inventory and soft demand , the distribution giant just keeps going and going .
One of the standout booths at the show was MIC . AIMExpo show organizers were there to not only stay on the radar for dealers but to discuss a potential tie-in with LeMans Corp . in the future .
“ Look , honestly , this is our show . We do it our way . We do it the way we want to do it . We invite the vendors we want to invite . We invite our dealers ,” Langley explains . “ But we are an MIC member company as well , and we are in support of a potential national show that ’ s successful . Everyone can have an opinion about it , but mine is [ a national show ] should be in the Midwest to be successful . But we are supporting AIMExpo as we have for the past two years . We have a space with meeting rooms and no products . And I believe for the upcoming show , we ’ re going to have a little bit of an expansion .”
We are looking forward to following up with Langley and his team should there be more news on the AIMExpo / MIC front , and Langley told us that the summer NVP is in Milwaukee for the long term . But the spring show in Louisville could move to a combined event with the MIC at some point in the future . In the meantime , the Louisville NVP Product Expo is set to take place on January 25−26 , 2025 in Louisville , Kentucky for its annual spring event .