sius has won the Nicki Hayden Horizon award and has raced for several MotoAmerica teams . “[ Blasius ] was very instrumental in helping support and advance his son ’ s racing career ,” Callaway says .

Blasius has also won regional and national roadracing championships in recent years , and now actively rides at track days . As a co-owner of Ducati Detroit , he is focused on adjusting his schedule so he can be in the store more often alongside Callaway .

DEALERSHIP AND LINEUP EXPANSION

“ Currently , we are looking at doing some pretty great things with the store ,” Blasius says . “ We ’ re looking for a new location or to expand . We ’ re not looking to geographically

move very far . We want to continue to serve our customer base .”

The new or expanded location will have a viewing room with a coffee bar and TV so customers and friends can hang out . The dealership is currently 6,500 square feet , and by the Spring of 2025 , its square footage will be more than doubled . Blasius says Ducati ’ s forecast looks good as it expands its lineup , so there are opportunities for the dealership to grow as well .

“ It ’ s always pretty monumental when Ducati comes out with a new superbike ,” Callaway says . “ They just unveiled one and they ’ re scheduled to hit dealers at the end of November . Anytime that happens in the world of Ducati , I know it makes ripples around the entire industry because it ’ s usually the pinnacle

of technology .” The owners also highlight Ducati ’ s motocross bike . “ It ’ s very exciting for Ducati to enter a new segment ,” Callaway says .

He shares his excitement for the potential market growth of new riders and female riders . “ We cater to these clients and look forward to increasing our local presence with different riding groups specific to new and female riders ,” he says .

COMRADERY The owners prioritize team building activities to create comradery and keep employees engaged . “ Whether it ’ s at the dealership or outside of the dealership , doing things together as a group . Whether it ’ s involved around motorcycles or just sharing a meal ,” Blasius explains .

Callaway and Blasius also sit down with employees to listen . “ Giving people a say and a voice makes them care more about the business . When they do that , they care about their customers ,” Blasius says . “ Our goal is to make sure that we hear our customers and the best way to do that is making sure employees care about the store , the brand and the customer .”

“ I ’ ve had the opportunity to work with all the different facets of the Ducati franchise itself , Ducati North America and their financing team ,” Blasius continues . “ They ’ re incredibly talented , very dedicated , and very helpful in making sure you understand what their mission is . We ’ re very much aligned with them . They are a very focused , as are we , and we ’ re just excited to continue to move this thing forward and continue to grow with them .”