www . PowersportsBusiness . com

Massimo Motor Sports hires Dave McMahon as chief media officer . Photo courtesy of Massimo Motor Sports

Massimo Motor Sports , LLC , the Texasbased manufacturer of accessory-packed powersports vehicles , has named Dave

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The innovation and diversity of the product lineup here at Massimo is one-of-a-kind and gives our growing list of partners a competitive advantage . There ’ s plenty for dealers to like about the brand ’ s floorplan and retail financing options as well .

McMahon as chief media officer . McMahon brings extensive powersports industry experience to the newly created role and will aim to elevate the brand at the dealership level .

McMahon served as content director for 11 years at Powersports Business and as part of his role , he was on the launch team of the annual in-person training events for powersports and outdoor power equipment dealers . He was also the editor of Outdoor Power Equipment Business for part of his tenure with the company .

McMahon will use his industry expertise to contribute to the growth of the Massimo portfolio of brands and products , including Massimo Motor , Massimo Marine , and Massimo Electric .

“ We are excited to have Dave on the Massimo team ,” says David Shan , founder and CEO of Massimo . “ He brings enthusiasm to a new role that will benefit all of our products and partners , including helping our brands attract quality dealers in all segments that we do business in . Of course , his knowledge of the powersports dealership landscape will go a long way in contributing to the growth with our dealership partners .”

Most recently , McMahon was channel marketing manager at Volcon ePowersports , where he served as a liaison between the company and its dealer partners .

“ If you can ’ t get excited while walking through Massimo ’ s nearly 300,000 squarefoot assembly facility in Texas , you need to have your pulse checked ,” McMahon says . “ First , you want to hop aboard one of the dozens of UTVs that are lined up in the shipping bay , heading to a dealer or retail partner . Then you see the slide coming down from the upper deck of a tritoon , and that makes you want to head out to the lake . The innovation and diversity of the product lineup here at Massimo is one-of-a-kind and gives our growing list of partners a competitive advantage . There ’ s plenty for dealers to like about the brand ’ s floorplan and retail financing options as well .”

Dave McMahon can be reached at dave . mcmahon @ massimomotor . com .