DEALERSHIP HISTORY Darren Bajurin has worked at PCP Motorsports for about 30 years . His parents , Don “ Badge ” and Darlene Bajurin , opened the dealership in Florin , California , in 1972 with partners Doug and Carel Cohler . Bajurin ’ s parents are no longer involved in the dayto-day operations of the business , but Sr . Bajurin , who is 83 years old , visits the dealership often . Today , Darren and his brother Donnie Bajurin co-manage the dealership .

Wendy Medich is the oldest Bajurin sibling and was the first to enter the family business . She started working at the dealership as a teenager , then temporarily worked for Ed Lemco , an industry professional who ran 20 groups .

“ She worked for him for a few years and sharpened her teeth in the industry ,” says Darren Bajurin . “ She came back to work for us probably in the early to mid−90s and implemented a lot of processes into our dealership and advanced us from small mom and pop operations . [ She ] got our trajectory headed in the right direction . My brother worked at the store for a few years then left . He returned in 2004 / 2005 as my sister exited the business . He came back in to help me , and we run it together to this day .”

Another key leadership member at the dealership is Medich ’ s son , Kyle Medich . He began working at the dealership in 2010 and is currently the parts manager .

ACCOUNTABILITY AND 20 GROUPS “ We been a part of a 20 group ever since the early days with the former group ,” says Bajurin . “ The new group we ’ re with is Powerhouse

Dealer Services , which is run by Bill Shenk . We ’ re more remote with them . We don ’ t go to the in-person meetings anymore , we just send in information .”

Kyle Medich , Don “ Badge ” Bajurin , Darren Bajurin and Donnie Bajurin are pictured left to right in the PCP Motorsports showroom .

Photo courtesy of PCP motorsports

Bajurin explains that this is how departments are held accountable . Each department submits monthly reports on sales , productivity , labor , etc . “ That sets the tone