20 • November 2023 • Powersports Business www . PowersportsBusiness . com

BY MADELYN HUBBARD ASSOCIATE EDITOR

Nick ’ s Powersports of Dickeyville , Wisconsin , was acquired last March by Hawkeye Boat & RV Sales . The new owners , Ryan and Jeff Becker , had shown interest in the dealership in previous years and were excited to acquire their first powersports dealership after Nick Leibfried , the dealership ’ s former owner , reached out to them .

“ We ’ ve always been into the lifestyle of the powersports industry and wanted to get more involved in the business side of it ,” says Ryan Becker . “ It fit well with our boat and RV dealerships also .” He and his brother , Jeff Becker , now own three Hawkeye locations and hope to expand their reach in the powersports industry . “ I think that will be our next step forward , but not immediately ,” he says .

The acquisition of Nick ’ s Powersports led to a smooth and natural addition to the Hawkeye group portfolio . “ We ’ re passionate about the product and [ the dealership ] seemed like a great fit for what we already do ,” Becker says . “ For years we were big fans of Can-Am and Ski-Doo . In the past few years , we have seen growth in the [ powersports ] marketplace , especially side-by-sides . Even before that , we were still interested in the snowmobile and ATV business .” Not to mention that , according to Becker , “ selling fun is fun .”

He shares that Nick ’ s Powersports was well run by the former owner , so after the acquisition , he evaluated the team ’ s routine and processes with an open mind . Today , best practices from each location are implemented within all the Hawkeye stores .

From left to right Nick , his wife Jessica , and their daughter Ava Leibfried stand in the showroom of Nick ’ s Powersports , located in Dickeyville , Wisconsin . Photos courtesy of Nick ’ s Powersports