www . PowersportsBusiness . com

Powersports Business • November 2023 • 13

DO YOU PRIMARILY USE YOUR POWERSPORT VEHICLES LOCALLY OR DO YOU TAKE THEM WITH YOU ON TRIPS ?

IF YOU TRAVEL WITH YOUR POWERSPORTS VEHICLES , HOW OFTEN DO YOU TRAVEL WITH THEM ?

BY EPG SPECIALTY INFORMATION CONTRIBUTING WRITER

Our recent survey provides intriguing insights into the preferences and habits of powersport enthusiasts . Relaxation and wellness vacations emerged as the top choice , closely followed by nature and wilderness trips . Most respondents preferred domestic travel , with a tendency to embark on these adventures more than once a year , mostly with a partner . Powersport vehicles were used both locally and on trips . The preference for local use leans towards wooded trails and mountainous terrains . When it comes to travel with powersports vehicles , group outings and off-road adventures topped the list . Key considerations for choosing a powersport-focused trip include climate , suitable landscape , and accessibility . Despite some barriers , most enthusiasts were satisfied with their previous powersport locations and would recommend them to others .

TAUNTING TERRAIN # 184

CONTINUED FROM PAGE 12

kill your people skills ( e . g ., relying too heavily on a menu or using digital presentations ). Greenwald emphasizes that people buy from people . “ We are emotional beings ,” he says . “ Look at the positives and the negatives of what smartphones have done in society , and where are we heading with A . I .?”

Greenwald strongly believes that while technology may have its place in powersports someday or in some way , it will never replace the human connection . “ Powersports is a very personal purchase with a lot of emotion attached . No computer will ever mimic that . Can you connect with a computer that has never thrown a leg over a motorcycle and relate those shared experiences ? That ’ s a negative , Ghostrider !”

Greenwald shares how he debated with an A . I . tech guy for a podcast . “ The topic was A . I . in sales versus humans ,” he recalls . “ I had the A . I . podcaster so flustered and on his heels that it probably won ’ t be published .” Greenwald says the emotional connection cannot be replicated the same as an F & I manager who is effective at serving their customer ’ s needs first . “ We ( humans ) will stay relevant as long as we remain relevant . That will be a long time for those of us who are in a people business !”

Our thanks to Rob Greenwald for his deeper dive into the world of “ Finance and Insurance ” and what makes it work for powersports dealers . Be sure to check out Rob Greenwald at Accelerate in Dallas . You can reach Rob at powersportfi @ aol . com .

The world ' s only UTV tire that comes with the industry ' s first 2-year Trail Hazard™ Protection , covering punctures , tears , rips , and even blowouts ! Don ' t bring anything less than Trail Blade BOSS SXS tires to your next terrain fight . The only race-inspired tire guaranteed to get you through any earth on the planet and back . Learn more at atturo . com / SXS .

G O T O T R E A C H E R O U S A N D B A C K