4 • May 2025 • Powersports Business

The lead investors behind Racer, a motorsports news source, recently announced they have acquired MAVTV and will rename the TV network Racer to create one of North America’ s most diverse motorsports media platforms.

We have been partners for many years, and over time, the parties realized this made complete sense,” says Racer’ s chairman of the board, Chris Dyson.“ The combination makes Racer the central multimedia motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors.”

CJ Olivares, president of MAVTV and former executive of Fuel TV, Street League Skateboarding, and World Surf League, will continue overseeing the network’ s expansion and will lead the brand’ s transition.

The combination will provide the California-based Racer brand with a substantial additional base of operations in another of the United States’ motorsports and automotive centers, Indianapolis, where MAVTV is located. The company expects no changes to staffing or operations, ensuring continuity in operations and production.

“ This is an exciting day for motorsports media,” says Olivares.“ We are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the Racer banner, we will redefine the way content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America.”

The TV network and recently launched app will combine to broadcast 300−plus live races in 2025, along with race highlight shows, racing talk shows, additional racing programming, collector auctions, and build shows for automotive and powersports segments.

“ Since we completed our capital raise last September, our business, our content offering, our marketing solutions and our team

According to the Motorcycle Industry Council‘ s Ride Report, Chanler Hartwick has been hired as the association’ s new membership manager. She brings over a decade of powersports industry experience in marketing, project management, and communication.

A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating from college, she joined the marketing department at KTM North America.

The lead investors behind Racer recently announced they have acquired MAVTV and will rename the TV network Racer.

Hartwick later worked at Troy Lee Designs, where she quickly advanced to the global marketing operations manager role, working with leadership on strategic initiatives and successfully heading up crossfunctional projects from concept to execution. During this time, she also earned her MBA, further strengthening her business and leadership skills.

In her role as membership manager, Hartwick will oversee day-to-day membership services and be active in recruiting new MIC members across the powersports industry. have evolved rapidly. Additional signals of our change and our future are literally days away, and we can’ t wait to share those with the marketplace, as well,” adds Racer founder and CEO Paul Pfanner.“ This acquisition fortifies two of the four strategic pillars we’ re pursuing as a brand, pillars we call‘ follow’ and‘ market’, which relate to amassing the largest motorsports following in North America.”

“ What started as grassroots grew into something much bigger: a home for motorsports fans, car lovers, gear heads, people like us who live and breathe the culture. The network’ s expansion and evolution over the years will always be one of our greatest success stories and a reflection of our love for motorsports and its people,” remarks Morgan Lucas, CEO of Lucas Oil, who adds that Lucas Oil remains deeply committed to motorsports, continuing to support drivers, teams and racing series through sponsorships, technical partnerships and unmatched product research and development.“ We take immense pride in what MAVTV has become, and we are excited for Racer to lead the network into its next chapter, building on its strong foundation to elevate the standard of motorsports broadcasting for fans everywhere.”

A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career.( Photo: MIC Ride Report)

Parts Unlimited( LeMans Corp.) recently announced the addition of two new sales representatives for the Northeast and Central East regions.

Anthony D’ Ambro has been named the sales rep for the Northeast region covering central New York.

D’ Ambro comes to Parts Unlimited with several years of parts management at the dealer level. He has 10 years of riding experience, including three years of track days. His rides of choice are a Yamaha R6 on the track and a Yamaha Zuma on the street.

Anthony D’ Ambro( left) is the Northeast sales rep covering central New York. Kevin Figueira is the Central East region rep., covering Northern Ohio.( Photo: LeMans Corp.)

He is also an avid motorcycle racing fan, particularly MotoAmerica. D’ Ambro says

he likes fishing, kayaking, and golfing in his spare time and enjoys walking his dog.

Kevin Figueira has also been hired as a new sales rep for the Central East region covering Northern Ohio.

Figueira comes to Parts Unlimited with several years of powersports industry experience, including service and technician management. His riding experience started at age 13 and includes trail and long-distance riding. In his spare time, Figueira loves to play and watch hockey. He says he began playing hockey at age six. www. powersportsbusiness. com Editorial and Sales: 763.383.4400 Subscriber Service: 763.383.4492

EDITOR IIN CHIEF: Brendan Baker 763 / 383-4477( bbaker @ epgacceleration. com)

ASSOCIATE EDIOTR: Chris Officer 763 / 383-4469( cofficer @ epgacceleration. com)

CONTRIBUTING WRITERS: Max Materne, John Shapiro

SENIOR ART DIRECTOR: Chad Cochran

VICE PRESIDENT / POWER TRADE AND CONSUMER GROUP Mark Rosacker 763 / 383-4433( mrosacker @ epgacceleration. com)

AD MATERIALS and questions to ads @ epgacceleration. com

CEO: Marion Minor SR. VICE PRESIDENT / MARKET DEVELOPMENT: Joanne Juda-Prainito SR. VICE PRESIDENT SALES / GROUP PUBLISHER: David Voll CORPORATE OPERATIONS DIRECTOR: Bernadette Wohlman

DEALER ADVISORY BOARD: HK Powersports, Jim Whalley; Family PowerSports, Morris Baker; All Action Water Sports, Ray Leps

POWERSPORTS BUSINESS( ISSN # 1522-7944) is published monthly. 12 times per year by EPG Brand Acceleration, 7760 France Avenue South, Suite 810, Bloomington, MN 55435. The Market Data Book in November is not included in the subscription price. Periodicals postage paid at St. Paul, MN and additional mailing offices.

POSTMASTER: Send address changes to Powersports Business, PO Box 96, Port Jervis, NY 12771-0096.

SUBSCRIPTION INFORMATION: Free digital to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. Annual print subscription rate is $ 68 per year for U. S residents. All paid subscriptions must be paid in advance and in U. S. funds only.

CUSTOMER SERVICE: Visit www. PowersportsBusiness. com, email customerservice @ epgacceleration. com, call( 763) 383-4492, fax( 763) 383-4499 or write to Powersports Business, PO Box 96, Port Jervis, NY 12771.

CANADIAN RETURN ADDRESS: EPG Brand Acceleration, 4960-2 Walker Road, Windsor, Ontario N9A 6J3. Publication Sales Agreement # 40012332.

EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer’ s risk and must include self-addressed envelope with sufficient postage for return. Send editorial materials to EPG Brand Acceleration, 7760 France Avenue South, Suite 810, Bloomington, MN 55435, 763 / 383-4400. No responsibility will be assumed for unsolicited materials. Powersports Business is a registered trademark of EPG Brand Acceleration. © 2025 by EPG Brand Acceleration. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher.

REPRINTS: For more information on e-prints or reprints from Powersports Business, visit epgacceleration. com / marketing-services and contact us today or email us at info @ epgacceleration. com

Printed in U. S. A.

BRAND ACCELERATION

CONTINUED FROM PAGE 3

Darling will continue to lead both companies into the future while leaning on potential synergies shared within the offroad segment. While each brand will be owned and operated separately, the brand alignment of Argo alongside Arctic Cat is a perfect match as Arctic Cat’ s line of machines bring the passion on and off the trail, while the Argo adventure starts where the trail ends.

Whether you’ re on-trail, off-trail, reaching new elevations or pushing limits on the track, Arctic Cat will be here, ready to support every checkered flag in your future. Arctic Cat is here to Share Our Passion with you for generations to come!

We also reached out to Argo’ s Marketing Manager, who sent us the press release. He said that the purchase was Brad Darling and his investment group separately. These investors are also a large stakeholder in Argo / Ontario Gear. As we understand it, Darling will be at the helm of both companies going forward.

“ Argo does not have a stake in Arctic Cat. The purchase was made by Brad Darling and an independent private investment group. And, at this point in time, the companies will operate independently. There may be synergies in the future, but Argo is an amphibious off-road company, and that will remain our focus going forward.”