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Powersports Business • May 2025 • 25

Ducati and Lamborghini partner for the third time at Milano Design Week

The latest partnership between two iconic symbols of Italian industry, Ducati and Lamborghini, celebrated their third collaboration during Milano Design Week held April 7−13.
Both founded on extreme performance and innovative engineering, Ducati and Lamborghini have been fertile ground for creating unique projects that quicken the pulse of motorbike enthusiasts and collectors worldwide, thanks to the shared racing DNA of both manufacturers.
Previous collaborations between Ducati and Lamborghini demonstrated how the pursuit of shared values— authenticity of
‘ Made in Italy,’ a commitment to sporting excellence, and pioneering design— can lead to original projects.
The first example was the Ducati Diavel 1260 Lamborghini, inspired by the $ 3.7 million Lamborghini Sián FKP 37, which was a limited edition of 630 models unveiled in 2020. This motorcycle reinterpreted the stylistic hallmarks of one of the brand’ s most iconic cars.
The success of this initial project established a strong foundation for an equally exciting second chapter: the Ducati Streetfighter V4 Lamborghini, inspired by
2025 marks the third year Ducati and Lamborghini will collaborate on new product models.( Photos: Ducati)
the power and engineering of the Lamborghini Huracán STO.
Presented at the San Marino and Rimini Riviera Grand Prix in September 2022, this model further strengthened the bond between the two brands, showcasing the style and performance of a genuine Lamborghini super sports car in a motorcycle.
With this third project, Ducati and Lamborghini say it’ s promising something that’ s equal parts performance and art. Whether you’ re a die-hard superbike enthusiast, a Lamborghini collector, or just a fan of bold design, this next release should be on your radar.

EagleRider adds Ducati to its expanding motorcycle rental fleet

EagleRider has expanded its fleet of motorcycles through a partnership with Italian manufacturer Ducati, which was earlier reported by PSB’ s sister-publication Rider Magazine.
The four Ducati models were chosen to complement the introduction of EagleRider’ s on— and off-road guided tours and offer options for riders of various riding preferences and styles.
EagleRider, founded in 1992, operates from more than 150 locations on six continents and offers a wide variety of motorcycle rentals and tours. The company recently announced it is currently undergoing a rebrand that includes a new logo, an expanded fleet of test bikes and new riding experiences.
One of those new additions to the EagleRider fleet is the Ducati Multistrada V4 Rally, a long-distance touring machine
The Ducati Multistrada V4 Rally, along with three other Ducati models, has been added to the EagleRider motorcycle rental fleet.( Photos: EagleRider)
equipped with a large 7.9−gallon fuel tank, semi-active suspension, and advanced rider assistance systems.
Customers can also opt for the Ducati Multistrada V4 S, the premium version of the Multistrada V4 with upgraded electronics, adaptive cruise control and blind-spot detection.
The Ducati Multistrada V4 S joins EagleRider’ s expanding fleet of motorcycle rentals.
True off-roaders will be interested in the Ducati DesertX, complete with 21−inch front and 18−inch rear wheels, a rugged chassis, and long-travel suspension. Finally, the Ducati Scrambler Icon is a retro-styled offering that combines classic design with modern features like LED lighting and a TFT display.
“ EagleRider is committed to providing our customers with the most diverse and exciting motorcycle experiences possible,” says CEO Sebastian Schoepe.“ By introducing these exceptional Ducati models to our fleet, we’ re answering the growing demand for premium bikes while staying true to our mission of delivering unforgettable riding experiences.”
These four Ducati models are now available in the U. S. through EagleRider locations across the Southwest, and customers
with existing tour bookings can still upgrade to a Ducati.
To learn more about CEO Schoepe’ s vision for EagleRider, check out Episode 75 of the Rider Magazine Insider Podcast, in which Rider asks Schoepe about his company’ s winter getaway tours, new off-road tours in Las Vegas, and more.

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