www. PowersportsBusiness. com

Powersports Business • May 2025 • 15

Yamaha Outdoor Access Initiative( OAI) has joined forces with Yamaha Rightwaters and awarded more than $ 400,000 in grants in the second half of 2024, bringing the year’ s total to $ 743,000 contributed.

The OAI and Yamaha Rightwaters partnership has, for the first time ever, brought this initiative beyond just land-based projects, and now includes plans for sustainable access to public waters.

“ The collaboration between OAI and Yamaha Rightwaters represents an exciting evolution in our conservation efforts,” says Yamaha Motorsports Marketing Manager Steve Nessl.“ By bridging our work across land and water, we can support more comprehensive projects.”

In the second half of 2024, Yamaha provided 20 grants towards a diverse portfolio of projects, including trail maintenance, bridge construction, environmental education and wildlife protection.

“ Our watersheds and landscapes are inherently connected, and this partnership allows us to support access and stewardship holistically,” says Joshua Grier, sustainability program manager of Yamaha U. S. Marine Business Unit.“ By combining our expertise and resources, we can maximize the positive impact on outdoor recreation while promoting sustainable practices.”

The OAI and Yamaha Rightwaters partnership has, for the first time ever, brought this initiative beyond just land-based projects, and now includes plans for sustainable access to public waters.( Image: Yamaha)

OAI has led the powersports industry in supporting responsible access to U. S. public lands for outdoor enthusiasts. Since 2008, the initiative has awarded over 500 grants nationwide, totaling close to $ 7 million.

BRP announced that it agreed to sell all its outstanding shares of Telwater Pty, Ltd. to Yamaha Motor Australia Pty Ltd., a subsidiary of Yamaha Motor Co.

This deal follows BRP’ s recent decision to sell its marine businesses in order to focus its efforts and investments towards its core powersports activities and enhance its position for long-term success, the company says.

In its most recent financial statement, BRP reported revenues of $ 2.1 billion, a decrease of 19.7 % compared to last year, due to the soft demand for recreational products in the past 12 months.

“ We are pleased with today’ s announcement, our first transaction in the process for the sale of our marine businesses,” says José Boisjoli, president and CEO of BRP.

Telwater – which businesses include Quintrex, Stacer and Savage – has been a pioneering specialist in designing and manufacturing aluminum boats in Australia for almost four decades.

Yamaha Motor Australia was established in 1983 and ranked No. 1 in the region in powersports retail sales in 2024, with 23,526 units sold and an overall market share of 25 %.

The acquisition of Telwater is intended to strengthen the foundations of Yamaha Motor’ s marine business, and the company aims to not only expand its sales network in the country but also reinforce the foundations of its outboard motor business, the company says.

The purchase agreement is subject to certain customary closing conditions, including regulatory approval, and is expected to be completed in the second quarter of BRP’ s 2026 fiscal year. National Bank Financial acted as financial adviser and Stikeman Elliott LLP acted as legal adviser to BRP on the transaction.

Yamaha’ s purchase of BRP’ s Telwater includes Stacer and its brand of aluminum boats.( Photo: Yamaha Motor Australia)

BRP announced on April 1 that it has entered into a final agreement to sell its Alumacraft assets to Bryton Marine Group, a family-owned company with operations in Washington and British Columbia.

BRP continues to sell off its marine business division, this time letting go of its fishing boat venture Alumacraft.( Photo: BRP)

BRP is remaining consistent with its plans to sell off its marine businesses and strictly focus on its core powersports activities.

The sale of Alumacraft comes on the heels of BRP’ s agreement to sell its

Australian-based boat business Telwater to Yamaha Motor Australia, a subsidiary of Yamaha Motor Co.

“ I am proud of the strong foundation we have built over the years for this iconic brand, and happy to have found the right buyer for Alumacraft,” says José Boisjoli, president and CEO of BRP.“ The familyowned Bryton Marine Group has been in business for decades and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business,”

Bryton Marine Group is a diversified group of marine manufacturers specializing in aluminum boats ranging from 17 feet to 150 feet. Their brands serve commercial, government, recreational sportfishing and adventure boat markets in North America.

The company says it saw an opportunity to complement its existing roster of boat brands and continue its purpose to enrich local and maritime communities for future generations with marketfocused products.

“ We are thrilled to acquire the Alumacraft marine business from BRP. This expansion of our North American boat-building brand footprint supports our growth and long-term ownership objectives,” says Byron Bolton, CEO of Bryton Marine Group.“ We look forward to welcoming to the Bryton family Alumacraft’ s talented employees and loyal dealers.”

No financial details were provided, and the transaction is expected to close by the end of BRP’ s first quarter. During this period, BRP and Bryton Marine Group say they will work in collaboration to ensure a smooth and successful transition for all parties involved.