Powersports Business May 2024 | Page 25

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Powersports Business • May 2024 • 25

American dirt bike brand Dust Moto launches subscription program

Dust Moto has launched its second crowdfunding campaign as part of its transparent “ build in public ” approach , opening up 100 subscription spots through its “ First100 ” program . The First100 program offers 100 bikes at 15 percent off the purchase price , with payments spread over 15 months with no interest .
The monthly subscription model aligns incentives for the customer and company , ensuring risk is minimized , perks are delivered and each First100 participant receives a production motorcycle . Dust Moto claims it is the first powersports company to offer its customers access to the development process , a rare opportunity to help build an American dirt bike and brand from scratch .
ALPHA _ 1 PROTOTYPE Six months after successfully closing its initial Angel investment and Founders50 programs , Dust Moto has a fully functioning Alpha _ 1 Prototype . The company found success by involving members of its Founders50 program during the initial design and development process , with their feedback helping further propel the brand to its validated Alpha _ 1 prototype in only six months .
“ The mid-sized Model _ 1 corners like a 125 and pulls like a 250 ,” says Colin Godby ,
founder of Dust Moto . “ Initial rider feedback has validated the concept , and through our ongoing development program , Dust continues to refine its concept into a category-defining electric dirt bike .”
MID-SIZE Dust is targeting the mid-size category by building a bike that highlights the benefits of electric , minimizes the drawbacks and maximizes fun with distinctive size , weight and powertrain characteristics . “ This bike is not designed to replace the full-size gas-powered dirt bike in your garage ,” Godby says . “ Instead , it ’ s a less intimidating , more userfriendly mid-sized dirt bike that opens up new opportunities for riders to spend more time riding moto , be it backyard tracks , freeride zones or singletrack .”
The electric dirt bike is designed to deliver a thrilling experience for pro-level riders while appealing to less experienced riders and crossover athletes from MTB , snow and water sports .
MODEL _ 1 TARGET SPECS Bike Size – Mid-size ( 95 % wheelbase of a full-size bike , and 95 % stand over .) Wheel Sizes – Full-size dirt bike wheel spec ( 21� Front , 18� / 19� Rear )
Dust Moto ’ s First100 program offers 100 bikes at 15 percent off the purchase price , with payments spread over 15 months with no interest .
Suspension – 260mm front , 275mm rear with custom kinematics
Brakes – 260mm front brake disc ,
220mm rear disc Peak Power – 26kW +/ 35hp Battery – 3.5kWh swappable Torque – 500Nm Speed – 60 + mph Weight – 91kg ( Target 200 pounds ) MSRP – $ 10,950
FIRST100 PROGRAM Riders who sign up for one of the First100 program spots receive a dirt bike at a discounted rate and gain access to Dust ’ s monthly member meetings , newsletters and behind-the-scenes updates . Once the final production runs , First100 members receive bike delivery from the first batch of bikes , including exclusive custom touches .

BMW Motorrad Motorsport realigns management structure

BMW Motorrad has announced that as of June 1 , Sven Blusch will take over as the new head of BMW Motorrad Motorsport and Marc Bongers will fully concentrate on the operational management of the FIM Superbike World Championship ( WorldSBK ) engagement .
As the new head of BMW Motorrad Motorsport , Blusch will focus on BMW ’ s strategic realignment and enhance the company ’ s solid base to ensure motorsport success in the future . Previously responsible for race and test organization at the company , Blusch brings over a decade of motorsport expertise to his new role . Since joining BMW Motorrad Motorsport in 2013 he has celebrated several motorsport successes with the teams . Blusch has also successfully promoted young talent at BMW , developing Dan Harper , Max Hesse and Neil Verhagen into BMW Motorrad factory drivers . His professional career also includes positions as a race engineer and data engineer , underlining his comprehensive understanding of racing dynamics .
Starting June 1 , Marc Bongers will focus
on the WorldSBK and lead BMW Motorrad Motorsports factory engagements to further success . He has built the base for today ’ s factory-supported teams in the WorldSBK and FIM Endurance World Championship ( EWC ), he brought top-notch racers to BMW Motorrad Motorsport and he helped set the BMW Motorrad Motorsport project on track to success .
The organizational changes underline BMW Motorrad ’ s commitment to a long-term and success-oriented strategy . The company ’ s goal is to continue living the racing spirit , to strengthen the brand on and beside the racetrack and to share the passion for motorcycle racing with fans and partners worldwide .
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Sven Blusch has worked for BMW Motorrad Motorsport since 2013 and on June 1 , he will take over as head of the division . Photo courtesy of BMW Motorrad
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