It ’ s like adding another employee without the extensive cost .
www . PowersportsBusiness . com Powersports Business • May 2024 • 19
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marketing tactics . “ You ’ re going to see us putting a lot of videos out ,” he says . “ There ’ s going to be a lot of stuff that we ’ re doing with the mayor . [ We ’ re ] trying to get a lot of community involvement and just really making a dent in Miami and letting people know we ’ re here and what we ’ re about . We ’ re not just here to sell bikes . We ’ re here to provide an experience … We ’ re cranking right now . This is a great month so far ,” he says about February .
MIAMI IS READY TO WORK Hiring technicians is an industry-wide challenge , but Broward Motorsports of Miami is one exception . “ For whatever reason , we have an abundant number of people applying here . It ’ s a great problem ,” Bruno says . “ There ’ s probably three or four people that apply for a mix of positions throughout this place every single day .”
He says applicants are not typically trained in powersports brands , and unfortunately cleaning the carburetor doesn ’ t do the trick like it used to , but “ We ’ re plenty staffed on technicians . We ’ re putting them all through training . We have a shop foreman who teaches them and guides them throughout the day to make sure nothing leaves with any problems .”
CONNECTING WITH RIDERS Two businesses host bike nights on Wednesdays and Thursdays and the dealership has
See Broward Motorsports , Page 20
The dealership ’ s team is made up of about 31 employees , many of whom have worked long-term either at Broward Motorsports or at the former dealership .
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