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Powersports Business • May 2024 • 11
RumbleOn rebrands pre-owned program for RideNow Powersports dealerships
RumbleOn recently announced a branding change for the company ’ s unique and proprietary cash offer program for acquiring pre-owned motorcycles , now known as the RideNow Cash Offer . The use of the cash offer system will be expanded into the company ’ s 54 RideNow Powersports dealerships .
“ We are moving forward , singularly focused on the RideNow brand for our powersports business ,” says RumbleOn CEO Mike Kennedy . This means consumers can easily understand that they are working with a highquality , trusted partner when they enter any one of our 54 RideNow dealerships .”
RideNow Powersports dealerships primarily serve markets in the Sun Belt states and offer over 50 OEM brands . Parent company RumbleOn initially acquired two large dealership groups , after which it made smaller acquisitions , ultimately becoming the largest powersports retailer in the United States .
While still operating as an independent business , each dealership will be part of RideNow Powersports .
“ When we incorporate the RideNow Cash Offer into our RideNow dealerships , we ’ re raising the standard for convenience and customer service in the powersports industry ,” says Cam Tkach , RideNow ’ s national director of pre-owned . “ The trusted cash offer process remains the same , whether online or in-store . We ’ re now engaging every one of our locations to make it the best possible experience for our customers .”
RumbleOn sells a lot of pre-owned motorcycle units , largely with the assistance of a proprietary online tool , now known as the RideNow Cash Offer , allowing consumers to quickly and easily receive an offer and then sell their motorcycle into the RideNow Powersports network of dealers .
The rebranding of materials will begin immediately and continue until the process is completed with the company ’ s physical and online presence . Dealerships will continue to have individual names but will be part of the RideNow Powersports brand .
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One View provides document management solutions for dealerships and its Digital Vault streamlines document management processes and improves efficiency . Photo courtesy of 700Credit
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