May 2024 • Volume 27 , Number 5
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
Q1 : Seasonal trends return
100 %
PERCENT OF TOTAL NEW UNIT PURCHASES BY BUYER GENERATION
90 %
80 % |
42 % 44 % 45 % 43 % 42 % 43 % 44 % 43 % |
50 % |
41 % |
45 % 44 % |
70 % |
|
|
|
|
60 % |
|
|
|
|
50 % |
|
|
|
|
|
|
40 % |
30 % |
27 % 29 % 31 % |
29 % 27 % 24 % 24 % |
21 % |
28 % |
25 % 27 % |
14
PWCs are one of the standouts in the marine market , but with supply going back to pre-Covid levels , the segment is back to seasonal trends .
30 % |
|
|
|
|
|
|
|
|
|
|
|
|
20 % |
21 % |
20 % |
19 % |
19 % |
22 % |
23 % |
26 % |
28 % |
24 % |
25 % |
24 % |
21 % |
10 % |
|
|
|
|
|
|
|
|
|
|
|
|
0 % |
8 % |
8 % |
8 % |
7 % |
7 % |
7 % |
6 % |
5 % |
5 % |
6 % |
6 % |
8 % |
|
Apr-23 |
May-23 |
Jun-23 |
Jul-23 |
Aug-23 |
Sep-23 |
Oct-23 |
Nov-23 |
Dec-23 |
Jan-24 |
Feb-24 |
Mar-24 |
Generation Z Baby Boomer Millennial Generation X
Source : Lightspeed
18
Broward Motorsports expanded to its sixth location on the Southeastern Coast of Florida on August 1 , 2023 . “ This store brings a robust culture with it ,” says Anthony Bruno , general manager of the dealership .
Triumph is just getting started
See page 24