Powersports Business March 2025 | Page 25

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Powersports Business • March 2025 • 25

Segway partners with Brandecation for online dealer network training

The Segway Powersports Academy will offer a structured learning environment and a diverse curriculum that covers product knowledge , sales techniques , customer service excellence , service and maintenance procedures , and warranty and support information . Photo courtesy of Segway
Segway Powersports has launched the Segway Powersports Academy , an innovative online training platform designed to empower its dealer network with comprehensive product knowledge and enhance customer service skills .
Developed in partnership with Brandecation , a provider of online training solutions for businesses seeking to educate and motivate their teams , the academy offers a centralized hub for dealer staff to access on-demand training resources , certifications and incentives .
The Segway Powersports Academy will offer a structured learning environment and a diverse curriculum that covers product
knowledge , sales techniques , customer service excellence , service and maintenance procedures , and warranty and support information .
“ The decision to create an online training academy was driven by our need to streamline and enhance the training experience for our dealer network ,” says Caitlyn Williams , field marketing manager for Segway Powersports . “ As we continue to expand , it ’ s vital that all of our dealers , regardless of location , have access to the same comprehensive , upto-date training . With a structured online platform , we can provide consistent education on product knowledge , sales techniques , and customer service practices , ensuring that every dealer can deliver a top-tier experience to Segway Powersports customers and fully support our growth as a brand .”
The academy has transformed Segway Powersports ’ approach to training and onboarding . “ With the Segway Powersports Academy , dealer staff can access a centralized hub of training materials at any time , from anywhere ,” says Williams . “ This on-demand learning platform makes it easier for new hires to get up to speed quickly and for experienced staff to stay current with new product updates and selling techniques . The structured courses and certifications create a clear , measurable path for growth , ensuring that all dealer staff receive consistent , highquality training that enhances their skills
and expertise . This approach boosts confidence and ensures that every team member is aligned with our brand ’ s standards and prepared to meet customer needs with precision and knowledge .”
By offering readily available , structured training , valuable certifications and motivating incentives , the Segway Powersports Academy ensures dealers understand Segway products and are equipped with the necessary knowledge and tools for effective
sales and service . This leads to higher sales performance , improved customer satisfaction and stronger brand loyalty while fostering long-term dealer engagement and retention through continuous education and performance tracking .
Brandecation ’ s system accommodates new features , training modules , and integrations without disrupting operations . Regular updates and feature enhancements ensure the platform evolves alongside Segway .

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