20 • March 2025 • Powersports Business www . PowersportsBusiness . com

CYNDI HOLLOCK KENSEY EDWARDS

Fodor is a passionate advocate for women in STEM , mentoring female colleagues and driving diversity , equity , and inclusion initiatives within the company . Her efforts have significantly increased female representation in the marine industry . Carrie ’ s impact has been recognized with multiple awards , including International Designer of the Year in 2022 .

FABIA ZIEGLER | EXECUTIVE ASSISTANT TO THE VP OF PURCHASING | LEMANS CORPORATION

Fabia Ziegler was the Subject Matter Expert for the Purchasing Department , implementing a new Microsoft D365 ERP system in 2023 . She wrote business requirements , developed test plans , conducted system testing , and trained 65 users . She is known for her organizational skills and efficiently manages high-volume workloads in a rapidly changing environment .

Leading a team of 12 Purchasing Support staff , she facilitates training and onboarding , ensuring smooth operations . Her collaboration with other departments ensures alignment on purchasing-related matters .

She fosters team building and maintains transparent communication within her department . She has a deep understanding of the company ’ s operations and she is committed to continuous improvement .

ABBY SAYO | FINANCE MANAGER | BROWARD MOTORSPORTS

Abby Sayo exemplifies professionalism , enthusiasm , and dedication , driving significant success at the dealership through the dealership ’ s business partners and customers . Her exceptional ability to deliver results that surpass industry standards places her among the elite finance managers in the powersports industry , according to her nominator .

Sayo ’ s professionalism , grit , determination , and expertise contribute to the dealership ’ s ongoing growth . She is a leader recognized as an industry and finance expert with a willingness to coach and grow the team around her .

AMY TYLER | LEAD FIT SPECIALIST | JET CITY HARLEY-DAVIDSON

Over the past for four years , Amy Tyler has sold close to 900 motorcycles , about 85 % of which were new . She is often the first to greet customers at the door , making sure they leave informed and happy with their experience . As a senior member of the sales team , Amy mentors new team members , sharing her knowledge to help them maximize their potential and earnings , benefiting both the individual and the dealership . Amy embodies the qualities of an exceptional sales professional and is dedicated to fostering the growth and success of her colleagues . “ She ’ s a really cool person , an amazing rider , and friend ,” her nominator said .

ERIKA DOMINGUES | MARKETING DIRECTOR | FLEMINGTON POWERSPORTS

“ Erika is an effective communicator , providing clear direction and feedback , which empowers the team to perform at their best ,” her nominator said .

Domingues led a rebranding initiative that increased online engagement by 40 % and foot traffic by 15 %, contributing to a 25 % sales growth in her first year . Erika focuses on community engagement by organizing largescale events , strengthening relationships with local riders , and fostering customer . She also spearheaded a digital transformation , enhancing the website , integrating CRM tools , and optimizing for SEO . Erika ’ s creativity , dedication , data-driven approach , and collaborative leadership have been crucial to the dealership ’ s continued growth and competitiveness .

“ Erika ’ s bubbly outgoing personality often spreads to coworkers , fostering a positive environment ,” her nominator noted .

MARTINE NUERA | WEBSITE MANAGER | DX1 Martine Nuera is a positive influence on both her team and the dealer communities she serves . Known for her 360−degree approach to customer service , she prioritizes dealers ’ success even if they don ’ t work with the company .

Nuera ’ s leadership has led to a remarkable 82 % increase in website project deliveries , completing over 279 projects in 2023 with the same resources as in 2022 . She also reduced the average build time by 14 %, boosting project margins and dealer satisfaction .

Nuera ’ s ability to balance general website best practices with tailored strategies has made her an invaluable asset . “ It ’ s clear that she ’ s created an environment where people want to stay and grow ,” her nominator said .

ALI DISTEL | SENIOR SALES SPECIALIST | TURN 14 Ali Dahust relentlessly works to provide answers and was requested to be her nominators representative . “ I knew nothing about the industry , but she bent over backwards to get me knowledge . She took me seriously and never treated us small ,” one nominator said .

She doesn ’ t forget anything and will follow up on a question for weeks so she can provide an answer .

Ali ’ s exceptional memory and commitment mean she never forgets a question and will follow up for weeks , even without the promise of a sale . Regardless of the account size , Ali offers the same attention and care . She is driven and executes a balance of nurturing and strategy .

MAGGIE STEVENS | PARTS MANAGER | ARS POWERSPORTS

Maggie Stevens had a remarkable year in 2023 , achieving over a million dollars in over-the-counter sales despite only assembling her team of three by June . Her ability to train and unify her team in such a short time was truly inspiring .

Stevens is a strong influence in the powersports community and leads by example , whether it ’ s carrying boxes upstairs , making sales and cold calls , or restocking shelves alongside her team . Her hands-on approach and willingness to tackle any task have earned her respect and admiration .

Even during a year when sales normalize and slow down , Maggie ’ s focus remains on strategy , customer follow-ups , and community support . “ Her relentlessness is just impressive ,” her nominator said .

KENSEY EDWARDS | SENIOR MARKETING MANAGER | OCTANE

Kensey Edwards brings a unique blend of technology expertise and industry insight to her role . In 2023 , she led the development of an innovative prequalification tool for dealerships and supported the launch of personalized marketing kits , demonstrating her ability to shape impactful products .

Promoted this year , Kensey now leads a team of marketers focused on delivering technology solutions that empower dealer partners . She has provided valuable industry insights in her articles , feature stories , and surveys , helping dealers make informed decisions .

Respected by her colleagues for her passion and deep understanding of the industry , her contributions have made her a key figure in both the company and the wider powersports community .

CYNDI HOLLOCK | FINANCE MANAGER | LEADBELT POWERSPORTS

Cyndi Hollock ’ s exceptional customer service skills and dedication have significantly boosted customer retention . Her friendly approach to customers and her focus on their best interests has earned her a loyal clientele . Her ability to connect with customers , making them feel valued and appreciated , has set a new standard in customer retention . She is described as a standout leader in the industry and an invaluable asset to the dealership .

BRITTANIE DAIGLE | SALES CONSULTANT | GN GONZALES

Brittanie Daigle exemplifies dedication and hard work . She manages multiple responsibilities and ensures smooth operations across all departments .

“ Not only does she excel in her various roles , but she also radiates a genuine kindness that customers appreciate , leading to an impressive improvement in customer retention rates ,” her nominator said .

Her meticulous attention to detail shines in all departments , especially in F & I , where she consistently applies best practices . She is always striving to enhance and optimize processes throughout the dealership .

MARIE RICE | BUSINESS MANAGER | HARLEY- DAVIDSON OF DANBURY

Marie Rice has significantly elevated customer satisfaction at the dealership through her unwavering dedication and commitment . Every customer who visits her office leaves feeling valued and satisfied , a clear reflection of her hard work and positive impact .

“ We are excited to recognize Marie for her outstanding dedication to putting the customer first ,” he nominator said .

Her ability to create a welcoming environment is mirrored in her impressive results . Marie ’ s infectious personality and commitment to flawless service have greatly benefited the dealership . Her leadership shines through her consistent use of best practices , driving growth in the F & I department .