18 • March 2025 • Powersports Business www . PowersportsBusiness . com

SCARLETT BENCHLEY HOPE LEWIS

CHRYSTAL BANZ | STORE MANAGER | CYCLE REFINERY

“ Chrystal has taken a small shop that had everyone spread thin and helped transform it to a well-oiled machine that has grown twice since taking the role ,” her nominator said .

Banz has reduced fulfillment time by 30 %, and set up the shop as a franchise for three manufacturers . As both store manager and head of the service department , Banz excels in service writing , parts ordering , and team management . Her organizational skills and proactive nature have doubled the shop ’ s growth .

Her visionary leadership and data-driven decisionmaking have boosted new unit sales and customer engagement , leading to a 10 % revenue increase .

SCARLETT BENCHLEY VICE PRESIDENT | SKELTON ’ S MOTORSPORTS

Scarlett Benchley handles manufacturer relations , ensures customers receive the best care and communicates effectively with manufacturer techs and CEOs .

Benchley is patient , hands-on , and manages inventory well . She has an Engine Repair diploma and helps in the service department when needed .

“ She is the co-owner of Skeltons Motorsports and a mother of two girls . In between phone calls and paperwork , she is changing diapers . Scarlett is caring and excited to be at work six days a week . If there is a problem Scarlett is on it ,” her nominator said .

TERI HELDMAN | VP OF MARKETING - OUTDOOR PARTNERSHIPS | SYNCHRONY

Teri Heldman leads Synchrony ’ s marketing efforts with major OEM partners to drive value and traffic to its retail powersports dealerships across the country . Her powersports and marketing insights have been instrumental in expanding the company ’ s visibility among consumers and dealers . She manages sponsorship activities , including race team sponsorships and local charitable organizations , further boosting brand presence and community engagement . Her expertise and servant leadership style are highlighted in the projects she leads .

MARISA MCLNTURFF | MARKETING DIRECTOR & MANAGING EDITOR | ROADRUNNER MOTORCYCLE TOURING & TRAVEL MAGAZINE

Marisa Mclnturff ’ s ability to handle the workload of multiple people is remarkable . She has exceptional organizational skills , and is a creative and forward-thinker . She is relentless in pursuing her vision and leads by example , inspiring those around her to excel . Her positivity and upbeat attitude keep morale high and make the workplace enjoyable . Mclnturff has made many career advancements in the motorsports industry , her excitement to share motorcycling with others is contagious .

SAM STILES | F & I MANAGER | PRO X POWERSPORTS

Sam Stiles ’ dedication , keen eye for details , and unwavering work ethic enhance the dealership ’ s operations . Her meticulous approach and hard work consistently translate into impressive results .

Stiles ’ commitment to putting the dealership first , her unwavering support for customers , and her exceptional product knowledge set a shining example for her team . Her dedication to going above and beyond for both the dealership and its customers is truly commendable .

Beyond her professional achievements , Stiles is praised for her kindness and adaptability . “ Sam truly embodies the essence of a dedicated and inspiring individual , and I am grateful to know her ,” her nominator said .

ANN COURTNEY THOMAS | F & I MANAGER | JOE HILL ’ S POWERSPORTS & EQUIPMENT

Ann Courtney Thomas ’ focus on excellence and her proactive approach have been instrumental in transforming the F & I department .

Thomas ’ unwavering dedication to implementing positive changes has greatly improved the dealership ’ s operations . Her fearless leadership and innovative methods have made a substantial impact on the dealership ’ s success , and her genuine care for her work and customers sets her apart from others .

“ Ann Courtney ’ s story is a testament to the power of determination and positivity in the face of adversity . Her indomitable spirit and unwavering commitment to success should be an inspiration to everyone ,” her nominator said .

CAITLYN WILLIAMS | FIELD MARKETING MANAGER | SEGWAY POWERSPORTS

Caitlyn Williams is known for her positivity and innovative thinking and has introduced strategies that boosted sales by 50 % in 2023 and 100 % in 2024 .

Her customer-centric approach , branding efforts , and reputation management has enhanced the brand ’ s visibility and built trust . She empowers and supports her team and leads by example , fostering a culture of accountability .

“ She is a good listener who motivates her team to work towards a common goal . She shows empathy and provides constructive feedback to her team ,” her nominator said .

Caitlyn excels in multitasking , streamlining processes , and presenting well-founded opinions . Her resilience in overcoming challenges , combined with her high energy , ethics , empathy , and motivational skills , has driven substantial growth .

CARRIE FEINEN | REGIONAL ACCOUNT EXECUTIVE | TORQUE GROUP

Carrie Feinen has excellent communication skills and goes above and beyond to train colleagues and ensure everyone stays current with industry trends .

Carrie ’ s in-depth product knowledge allows her to make informed decisions that benefit the dealership and its customers . Her tireless dedication to exceptional service has been instrumental in accelerating the company ’ s growth . Her adaptability and expertise make her an invaluable asset , and her exceptional qualities extend beyond her role and into her personal life as well . “ Carrie embodies the essence of strong leadership through her unwavering dedication , strategic thinking , and ability to inspire those around her ,” her nominator said .

ERIN HOUSER | REGIONAL ACCOUNT EXECUTIVE | TORQUE GROUP

Erin Houser strong leadership skills , grace under pressure , and adaptability make her a beloved figure in the industry . Her dedication and passion for excellence set her apart , making her an invaluable team member .

She is an effective leader and has an ability to inspire others . “ Whether it be through guiding an F & I department towards success , providing exceptional product and services knowledge , or motivating others to achieve their full potential , Erin exemplifies the qualities of a true leader ,” one nominator said .

“ She brings an inspiring level of passion and professionalism to her work , consistently setting high standards and motivating those around her ,” another nominator said .

KELLY ALLAIN | EXECUTIVE DIRECTOR OF BUSINESS DEVELOPMENT , CXI , & INTERNET SALES | AMERICAN ROAD GROUP

Kelly Allain ’ s expertise spans business development , customer service , and telecommunications , while her team building and leadership skills foster a collaborative and supportive environment that produce growth and development among her colleagues .

She is an innovative thinker , excelling at data analysis and customer retention , and is a great motivator . She leads by example , staying positive and approachable , and communicates clearly to ensure alignment with goals . Her dedication to personal and professional development helps her team thrive and contributes to the dealership group ’ s high performance and growth .

“ I had the pleasure of meeting Kelly in person at the PSB event in Dallas … I was impressed by her genuine curiosity and her willingness to listen and offer valuable advice … are exactly what this industry needs more of ,” her nominator said .

DENISE KELLEY | BUSINESS OWNER | SPORTY PARTS

Denise Kelley has revolutionized her business by expanding its marketing reach to all states and internationally . She attends industry events and has brought the business into the digital world and opened doors for beginner women riders .

Her efforts include attending events and teaching others about the business and Sportsters . Her dedication to listening to her team and exploring new marketing ideas creates a fun and inclusive work environment . As a rider herself , Denise has inspired many to learn to ride and makes those around her feel empowered .

Denise ’ s open-mindedness and continuous pursuit of new ideas have significantly grown the business and improved its audience . Her leadership and passion empower those around her , making them feel capable of achieving anything .

HOPE LEWIS | DIRECTOR OF MARKETING | ADVENTURE LIFESTYLE GROUP

Hope Lewis has consistently demonstrated outstanding creativity , strategic thinking , and dedication in marketing . Her